November 6, 2014


Why the second screen is getting as important as the first

These days, many consumers have a wide range of technology available to them with which businesses can try to make a connection with them. These devices are easily accessible, both within corporate realms and in the general population, making it easy for every service from health care operations to retail environments to make use of these solutions.

The usefulness of portability options has made them not only an ideal option for reaching people when they’re on the go, but also for connecting with target audience while they’re using traditional screens. Companies like SwagBucks manage to do this through mobile integration, while other organizations like Blizzard ensure a mobile presence for security and special offers.

Assessing situations
Yet in the world of enterprise streaming media, it’s best to think of these two screens as tandem devices with the same goal. A mobile deployment is great for reaching people, where and whenever they are, but these same recordings should encourage viewers to seek out more information about a product, service or corporation.

The previously mentioned organizations manage to do so by offering incentives for watching their content or connecting with their services. But how can organizations that lack such a financial focus make the same impression? For that, it takes a legitimately engaging and interesting business experience, both in terms of corporate culture and the overall presence of enterprise information.

Addressing issues
Such a task can be difficult to execute with just internal agents, as Streaming Media Online stated. There’s a need to branch out and find additional corporate solutions, including real-time streaming, online engagement and real-world advertising. Yet the most prominent and easiest to implement remains digital, mobile enterprise streaming media tools.

The source pointed out that adding the mobile element to the enterprise landscape allows companies to remove traditional limitations, including interaction options and engagement scenarios. When there’s nobody else to get between viewers and the content intended for them, even if they’re out and about, it’s easy to get a solid message across.

At the same time, many people use their mobile devices in tandem to their traditional screens. Even more today there are people who use two or three screens at once, making it even harder for corporate video communication to make its way through the noise.

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Overturning assumptions
The thing that’s lending to this, as Streaming Media Online noted, is that more people are starting to turn back to television to meet their needs. Whether that’s for meeting entertainment goals, finding ease of use or connecting with a specific kind of content, this trend is making it harder for streaming enterprise media solutions to make as much of an impact.

That is, so long as firms keep trying to differentiate their services from the ones they can find in other environments.

The key to quality enterprise streaming media adoption is the addition of and integration with other kinds of information services. If companies want to be sure that their operations are optimally in tune with the rest of the operating environment around them, they have to ensure that they’re also creating a cohesive viewing landscape. In order to accomplish this kind of outcome, organizations need to be sure that they’re making the most of available systems. These tools include social media, collaborative networks and other kinds of channels.

As the source noted, it’s necessary to try and combine as many technologies so as to increase visibility and get the best possible user response. With secondary screens and even tertiary outlets becoming increasingly popular, it’s necessary to close this gap by improving operational output.

Seeing transitions
This is carried over into what the Huffington Post reported. There are increasing presences of mobile solutions in the educational landscape, as more young people continue to press for greater technological and socialization presences in personal and corporate life. As the influx of Millennial workers also continues to increase, so too must corporate presences evolve to fit these needs.

The Post reported that a majority of college students currently use mobile devices, including enterprise streaming media, in order to carry out their daily lives. That includes socialization, communication and education endeavors. These are similar balancing factors to what employees encounter in their working lives.

As new kinds of technology emerge, so too do companies and consumers continue to adopt these tools. The lay of the land in terms of enterprise streaming media is one that’s meant to overcome traditional barriers and create a stronger sense of understanding and community.

The presence of this technology has led to more intimate, personalized learning opportunities. This can be applied to consumers, students, employees and other viewers in order to cultivate the proper image of corporate culture. It’s also ideal for generating better communication among a newly educated populace, thereby spreading positive ideas and ensuring that all enterprise streaming media is open to all viewers.