December 18, 2012


Where is video going in 2013?

Video has become a hot commodity in the enterprise over the last few years, and 2013 isn't expected to change that. Many predictions regarding technology and innovation for business have been bandied about, but GigaOM's predictions regarding the future of streaming video in 2013 provide an interesting insight into where video could go for both consumers and the enterprise, and whether those changes will be beneficial or daunting.

For many companies, the main change in enterprise video will be the ability to offer in-depth content over multiple channels. Video is quickly becoming the go-to resource for not only communication, but content delivery as well, from meetings to training guides, and many companies are embracing it as a faster way to reach employees in an intuitive, less disruptive way. Video content delivery offers two major benefits for many businesses – speed and flexibility of content absorption. Many are finding that webcasting and other forms of internal video delivery offer a much more convenient way to spread information among employees that they can view at their own discretion, rather than providing lengthy written information or requiring everyone to attend meetings that could interrupt their workflow.

The news source's predictions for video involve monetization, enhanced legitimacy of content over piracy and other forms of dissemination and the redefining of e-commerce. The basic ideas behind these changes can also be applied to enterprise video

Dissemination of content
What video does for a business is make information easier to share. Spreading content across audiences more quickly allows a company to enhance business processes and generate more meaningful content in the long run with improved feedback and interaction with the information. This cycle continues, improving productivity, the quality of work and the speed at which information is shared and used around the business.

Ultimately the move to video webcasting can help businesses enhance the flow of information throughout every area of the company and bring about other interesting changes. However, no company can embrace video without the tools to deliver it seamlessly to employees. Network infrastructure and employee machines have to be able to support the use of video with little to no lag or jitter, which could reduce the overall quality of the system and reduce its effectiveness. In the long run, video is an investment in the future of a business, not simply a technological gimmick to make work more interesting, and the right tools need to be in place to support it to gain the real benefits it can provide.