February 14, 2013


Webcasting used in a variety of ways

Video webcasting is useful for more than training or streaming meetings to employees. While businesses find live webcasting to be incredibly beneficial for both cost savings and productivity enhancement, government offices can use it as well.

According to The Dallas Morning News, Texas state representative Pat Fallon recently introduced a bill that would require the webcasting of more official meetings across the state. The legislation applies to town, county and state council meetings, as well as those of school boards and more. This type of initiative would enhance open government initiatives and immensely improve public access to meeting agendas and minutes.

Fallon told the news source that the main intention of the bill is to provide “low-cost transparency,” and as it doesn’t specify that broadcasts be live, it allows offices and boards to efficiently record, edit and archive the meetings. This ensures that private matters can be legally removed for compliance reasons, or that video can be edited for time’s sake. The technology doesn’t even require extensive training in video technology with the right approach.

In order to implement webcasting efficiently and successfully, a local government or school board may need to invest in some new technology – specifically, an enterprise content delivery network (ECDN). A dedicated ECDN lifts video streaming off of normal network infrastructure, improving playback and normal workflow at the same time. This ensures that access to streaming video isn’t interrupted while mitigating bandwidth bottlenecking.

These improvements aren’t solely relegated to government or educational uses for webcasting. Businesses, the more traditional customer for enterprise video platforms, can see all of the same enhancements, even if they aren’t trying to increase the availability of information to citizens.

Ultimately, video provides a sound new platform for information delivery that any organization can benefit from. By improving productivity, decreasing time lost to training and enhancing the communication of ideas and projects between employees, webcasting ensures that workflow reaches its maximum potential with more frequency. It simply requires the right network infrastructure to support it. By investing in an ECDN, a business will be able to increase the amount of traffic its overall network can support between traditional workflow and video content, and still enjoy the speeds it needs to maintain steady production day in and day out.