January 28, 2013

Article

Webcasting quality essential to enterprise video success

Enterprise video is an extremely good example of how a business can invest in improvements without actually achieving results when it isn’t done properly. While many businesses provide video recordings of meetings or use video for training purposes, there is a lot more to video solutions than recording and playback, and without taking the right approach and investing in improved network infrastructure to handle video content delivery needs, a business could actually suffer, instead of benefit, from implementation.

Luckily for businesses considering enterprise video solutions, there is an easy way to adopt these platforms and get the high-quality tools that are needed to achieve success. The quality of video webcasting itself is often the most important factor, and overlooking it will invite disaster.

The technology
Kontiki’s enterprise content delivery network (CDN) solutions provide businesses with the infrastructure they need to eliminate problems with network traffic, bandwidth and other IT-related concerns when it comes to live webcasting. With the right technology in place, a business will reduce latency and improve its ability to delivery HD video, longer recordings or interactive solutions as well. Often, employees will experience the most issues with video when it comes to technical aspects. A quality viewing experience is not just about flawless delivery and engaging content, it also requires a compelling presentation environment and investing in high-quality network infrastructure eliminates these issues while promoting the use of video for even more solutions.

Video quality itself
When it comes down to watchability and the usefulness of video content, the quality of the video itself is crucial. According to Kontiki, “a quality viewing experience is not just about flawless delivery and engaging content, it also requires a compelling presentation environment.” As such, investing in an enterprise CDN is essential for ensuring uninterrupted playback, availability, mobile support and more.

Video isn’t just a tool – it can change the shape of how a business operates permanently. By investing in a solution that accomplishes enterprise webcasting successfully on a large scale, a company is investing in its future and ensuring that it will be ready to adapt to whatever changes come for the video landscape tomorrow, rather than simply jumping on a fast-moving bandwagon.