June 28, 2013


Webcasting options help increase corporate audiences

When it comes to reaching the maximum number of people, organizations need to consider methods that allow for the greatest amount of flexibility. Hosting a live event caters to those who can attend in person or are available during the hours when the broadcast takes place, but this will only ever reach a fraction of the desired audience. Anyone who can’t tune in will miss out on this important business information. This is not a scenario organizations want to encounter, and it’s one that enterprise video solutions can help them avoid.

Making better use of existing assets
As more outlets become available for recording, maintaining and sharing video for business, firms need to assess what they want to achieve by using these deployments. Creating webcasting opportunities lets more people tune in at the moment when a broadcast occurs, and integrating streaming capabilities allows for long term maintenance of these recordings for months or years to come. In order to get the best reception to these videos, integrating both of these options into enterprise video portals is the best solution.

The Stamford Advocate wrote that using streaming video helps events reach more interested parties, no matter where they are. The higher throughput of these recorded happenings makes it easier for corporations to overcome high bandwidth usage and latency issues, since it provides more opportunities for buffering while the stream stays live. What’s more, it makes events that might otherwise fly under the radar more visible to interested audiences.

Capitalizing on interests
The source stated that niche markets are especially susceptible to these kinds of deployments. If the topic covered in a corporate video communication is one that already has a strong following, the event is likely to draw a larger viewership and get more shares across social networks. This allows for a huge amount of flexibility and reach, wherein organizations can easily provide quality experiences to viewers of all expertise levels.

“We can give our core audience of passionate, educated viewers the in depth coverage they want, while not turning off the more casual fan,” said Jill Geer of USATF in the Stamford Advocate. “Digital means you can do both. It’s a world of multiple screens.”

The huge variety of viewers available and interested in video communication continues to grow, as Business 2 Community wrote. The source highlighted the fact that more than 4 billion people every year are already using streaming and enterprise video solutions, meaning there are already plenty of users interested in interacting with unique content in a video format.

Teaching in spare time
One of the greatest resources this outlet opens up is product and service videos, the source stated. That’s because the video for business format makes it easy for viewers to understand every aspect of the things they’re trying to learn about, be it a new software tool or a customer service option, because they can see the intricacies of all of these processes. There’s no confusion about how to operate a piece of specialized manufacturing equipment or navigate a new IT portal when a video communication tool can show employees exactly how to use these items. When one of these resources is first acquired, a webcast event can help all personnel learn about these resources at the same time, no matter where they are. If they should still happen to miss the online seminar, they can still get all the needed insight through video communication tools that record all the events and post them online for later use.

The flexibility and functionality of business webcasting options makes it easy for firms to see the potential for significant returns on investment for these kinds of deployments. Using video assets makes it easy to keep people on the same page and ensure that nobody in the organization misses out on critical informational sessions.