November 30, 2012

Article

Webcasting makes content more accessible

Using webcasting as part of an enterprise video program can take information and content that would either be too difficult to distribute or inaccessible to many workers and makes it widely available. The technology uses the web to disperse video content to a variety of users in any location with a network connection, giving companies the ability to reach a wide range of employees with important content in an intuitive way. To see just how accessible webcasting makes content, consider how some high schools are using the technology.

According to a recent report from the Batavia Patch site, which covers Batavia, Illinois, the Batavia High School boy’s basketball team’s game against rival Geneva High School will be webcasted to viewers who want to tune in to the event but cannot be there in person.

This event showcases the important role webcasting can play in engaging people into content they would not otherwise have access to.

In many communities around the United States, high school sports represent an important part of the culture. Alumni and families of athletes often gather to support teams and attend games when they can. But there are plenty of high school sports fans, ranging from recent graduates away for college to family members who do not live in the area, who would want to watch events if they could. However, few high schools can afford video equipment and the tools needed to broadcast events. Webcasting makes video distribution so accessible that more schools are engaging in the practice.

Similarly, many businesses have recognized that they can do a better job of connecting remote employees, branch offices and workers in the field if they use video, but have lacked the resources to do so. With webcasting as part of an enterprise video platform, organizations can cost-effectively help employees gain access to content that would otherwise be too expensive to distribute so freely.