December 31, 2012


Webcasting for more than marketing

Businesses today have a wide variety of uses for video, from communications to advertising, but many limit themselves to just a handful of these uses. Video content delivery solutions provide companies with quick and easy ways to enable a faster spread of information, conveniently and thoroughly. Video eliminates paper usage for memos or meeting notes, allows employees to view information when it is convenient and, with the use of mobile devices, on the go as well.

For any business interested in enabling video, the tools for high-quality production and the right infrastructure to enable the spread and viewing of that content across work networks is essential. With the right approach, video can help reduce costs in various ways and enable a smarter, more productive workforce overall.

Meeting replacement
Meetings are often an essential part of running a business. However, they can be inconvenient, interrupting workflow and halting productivity significantly for many employees. Recording the same information discussed at a meeting on video, or simply recording the meeting itself and sharing it with those unable to attend can eliminate these drawbacks, allowing more employees access to vital information and improve overall employee knowledge of key data. With video webcasting, employees will be able to access the meeting content at their own leisure, after they finish work or during their commute, keeping productivity high and the flow of work constant.

Training videos
Video is often used for education and training in certain settings, but for businesses, it can be an essential tool. Rather than taking up multiple employees’ time with training sessions and seminars, new hires or workers looking to expand their skill set can peruse training videos at their own pace, even outside of the office. This requires preparation, but in the end frees up “trainers” to focus on more critical work and enables employees to learn more efficiently.

Social media
Video is also an essential part of social initiatives, with video included in internal social networks and as part of external sharing as well. For internal use, video promotes collaboration and viewer record analysis, which can improve the success of current and future social and video projects and help the enterprise determine where video is the most useful within the company.