October 22, 2012


Webcasting capable of connecting geographically diverse groups

People often talk of the world getting smaller because it is easy to travel from one place to another. As the world seemingly shrinks, it is much easier for people to spread out. This is happening in the enterprise, as more companies open multiple small branch offices instead of dealing with the heavy real estate and overhead costs associated with maintaining a large office space.

As this trend continues, organizations often have to find ways to keep their workforce connected in more intuitive ways. Enterprise video programs are emerging as a popular method to achieve this goal.

To understand the potential offered by video, particularly webcasting solutions, look no farther than the funeral industry. According to a recent report from Foster’s Daily Democrat, the Wiggin-Purdy-McCooey-Dion Funeral Home in Dover, New Hampshire will webcast funerals to help connect families who are separated by geographical distance.

“So, what if there is a college student who is in the middle of exams that just can’t make it to grandma’s funeral? At least she can be a part of it at the college campus and see it live,” Stephen Purdy, funeral director for the Purdy Funeral Service, told the news source. “And, if she can’t see it live, she can click on grandma’s obituary on our website and watch it recorded over and over and over again.”

Businesses can use similar webcasting technology to connect workers to important meetings and events. If an employee has to attend an industry conference during the week when a series of town hall meetings is being held, that worker can still experience the events, even though he or she is away from the office. In an era where geographical boundaries are becoming easier to surmount webcasting can overcome the realities of distance in corporate environments.