April 3, 2012

Article

Video’s explosion creating infrastructure challenges

By Kevin Crayton – VP of Product Management

Every time an organization implements a new enterprise video plan, the need for specialized underlying infrastructure to support the content grows. In most cases, this comes down to upgrades within the data center, where storage, compute and network resources all need to be upgraded to support video. LAN and WAN adjustments are also common.

According to a recent Seeking Alpha report, this trend is still evident in the enterprise sector. Citing a recent IDC study, the news source said the amount of data created by video will create new demand for storage and other foundational infrastructure, as the need to store and transport data-rich video systems grows.

The news source said IDC predicts that the total amount of data within the digital world will climb to approximately 1.2 zettabytes this year.

Rapidly rising data storage requirements combine with other video considerations to create infrastructure challenges for businesses. These include the need to share, aggregate and back up digital video content, the report said.

Storing data effectively and supporting those systems is not the only issue presented by business video streaming and on-demand content delivery requirements. All of that extra data residing on hard disks and solid state drives also needs to get to end users.

With virtualization becoming a bigger part of business video practices, that information is often stored on less hardware. This means more data is being sent through less network hardware, exacerbating already difficult networking conditions. As a result, video-specific networking systems, ranging from enterprise content delivery networks to multicasting platforms and peer-to-peer software solutions are all becoming more important for businesses. Without these upgrades, having plenty of storage to handle video will have little impact on content delivery and any new video program could be stifled by poor data distribution.

-Kevin