December 7, 2012


Video webcasting provides immersion that audio cannot match

By Rob Nunes – VP of Marketing

Many organizations are turning to webcasting technologies to distribute audio content to workers, investors and stakeholders. While this strategy certainly has its merits, the solution provides only a facsimile of the value created by video-based webcasting solutions. Video webcasting provides a combination of immersion, engagement and social functionality that makes it an ideal solution for many corporate functions.

Considering the specific benefits of video webcasting
Audio webcasting is a solid way to distribute information, but individuals who are listening to such an event end up only being engaged in one sense. Video includes auditory and visual stimulation, making it an inherently superior way to get people’s attention. This is especially important when trying to communicate information on new policies and procedures because different people learn in different ways. Some take in information by reading, some by hearing. Still others learn best by watching somebody do something or just trying it themselves until they get it right. Video is one of the best solutions for meaningful internal communication, because it can be used to reach multiple types of learners.

People who take in information best by watching something being performed can experience that on video. Incorporating bullet points of text or parts of presentations into the video can reach employees who learn by reading. Those who learn by hearing something are more engaged because the video keeps their eyes occupied while making it easier to stay focused and not get distracted by other things. Because of this, video ends up providing a much more complete experience for viewers and meets the needs of a variety of learners.

Using webcasting to cater to different learning styles
The learning style discussion may seem like something better suited for a classroom or similar teaching environment. However, having success in training employees or getting them to buy in to new policies and procedures is not too different from teaching. Within the enterprise, managers have to work with individuals on a team who learn and communicate in different ways. As a result, meetings that cater to a variety of learning styles can enable better operational results. Choosing video webcasting instead of audio webcasting allows companies to more effectively communicate their internal messaging to a variety of participants, making knowledge more accessible within the organization.