November 26, 2012


Video training can provide numerous business advantages

Over the years, enterprise video solutions have evolved to become more relevant in the private sector, which demands innovative tools for training purposes. In the past, decision-makers would use VHS and even DVDs to teach the workforce how to perform daily tasks without impairing operations or jeopardizing the security of mission-critical assets. Today, however, companies are using elearning and video streaming services to provide mobile and tech-savvy individuals with solutions that cater to tomorrow’s demands.

A recent report by Video Arts highlighted that each step in video’s evolution has provided decision-makers and employees with more agile and flexible tools than the previous offering.

“[Technology] is merely an enabler in the learning process,” video training expert Martin Addison said. “Video has consistently been a popular training and development tool because it stimulates, engages and entertains people, triggering them to think, feel and do things differently. It allows complex ideas, particularly those around soft skills behavior, to be put across in a short space of time.”

New opportunities experienced through video
In the past, companies were limited to on-site training, requiring individuals to be present in the office to participate in any educational regimen. This was acceptable back then, as working from home was simply impossible. Today is a different story, as new technologies support mobile working and the “anytime, anywhere” mantra currently being embraced in the private sector. If decision-makers want to remain appealing to the next-generation workforce, they will need to embrace innovative enterprise video services.

“If learners are to take anything in, they have to be interested,” Addison said. “That’s always been the case and it always will be. People learn nothing when they’re asleep and very little when they’re bored stiff. Video can deliver engaging learning content but if you want to deliver truly effective learning, the new rules must be followed.”

A separate study of 700 organizations by Towards Maturity revealed that using intuitive learning technologies, including business video streaming and mobile training, enabled firms to improve productivity and reduce costs. More specifically, the survey found that companies using advanced solutions were able to roll out new products 20 percent faster and cut training expenses by 22 percent. Employees were also deemed “competent” 16 percent quicker.

Why use innovative training tools
Towards Maturity found that 95 percent of companies want to use advanced educational technologies to share best practices with employees, though only a quarter of respondents are currently doing so. Another 92 percent of respondents said using innovative solutions would likely enable their organization to respond faster to changes in their respective industry, yet only a few businesses are embracing strategies that would provide these benefits.

“As business leaders, we have to let go of our embedded beliefs that [the] classroom is the most effective means of delivering skills,” customer service expert Richard Beaven said. “Now, more than ever, we need to be able to access our learning quickly in digestible bite-sized chunks and find support as and when we need it.”

As the private sector grows increasingly competitive and mobile, it will become a necessity that decision-makers leverage an advanced video content delivery network to support their use of next-generation training programs. Since having the most knowledgeable and efficient workforce will provide companies with an advantage over rival firms, executives need to consider tomorrow’s demands and think about how using video for business education will help them in the coming years.