March 21, 2013


Video streaming gets more business attention

The use of streaming video for business has become far more common in modern organizations than even a few years ago. Companies are able to clearly see the advantages of providing on-demand recordings to clients, consumers and employees in order to spread a unified idea about products and services. These resources are also helping to drive more adoption of multi-channel support and higher bandwidth among leading corporations, which are making more use of video streaming services and therefore require more agility in data movement speeds.

Attention on more devices
The push behind this heightened adoption has been the rise of multi-screen options, according to a recent Motorola survey. World TV PC reported that a survey looked at worldwide video for business trends in order to isolate which nations were using the most streaming video and what they were doing with these resources. The study found that the global business video saturation now exceeds three-fourths of all organizations, with many of these respondents stating that ease in multi-screen access would further adoption efforts.

Specifically in the United States, more than 70 percent of current users stated they were investigating ways of getting their video communication assets available on handheld devices like smartphones and tablets. The proliferation of these tools in both the corporate and consumer spheres makes them a perfect tool for spreading corporate messages, including advertising and cultural information that will drive sales and entice new partners.

This doesn’t mean that users are abandoning traditional computing devices. In fact, almost 75 percent of participants said they owned and regularly used laptops for video purposes. However, a growing number of mobile devices means that organizations may want to start preparing their video resources for multi-channel deployments so that users with every kind of screen can view valuable messages no matter where they are.

The usefulness of video streaming on mobile devices has not been lost on businesses. Many of them are looking into ways of implementing these innovative deployments and building applications that are compatible with handheld and legacy solutions alike.

“[Streaming and recording for mobile] actually gives the ability to small- and medium-size businesses to compete against the very large businesses in the video side,” app engineer Randall Ache told The News Star. He explained that, as these tools become more ubiquitous, users will continue to gain more knowledge of how they work and make the best use of them, describing the process as almost osmotic. Even though people may not know they’re learning about these programs, constant use and integration into everyday business activities will make streaming video communication the norm.

Increasing access options
The need for faster internet speeds both in a traditional and wireless business settings has continued to grow in response to the rising demand for streaming on-demand video content. This has lead some private institutions to drastically boost their bandwidth ceilings, and in some cases, entire cities are joining the press for more connectivity capabilities.

The mayor of Palo Alto, California, recently announced that the city is moving forward with plans of bringing faster internet services to businesses and consumers in the region. The Peninsula Press reported that the city is looking to install fiber-based resources throughout the city so that everyone will have access to 1-gigabit speeds. This will serve as a major benefit to companies of all sizes in the area, allowing them to make more use of video for business assets and share these messages more easily with consumers in the direct vicinity.