June 1, 2012


Video streaming a rising trend in enterprise collaboration

By Stephen Blankenship – Director, Product Management

When considering communication and collaboration within a business, there are, primarily, dynamic and static methods. Dynamic collaboration tools enable real-time conversations through voice and video tools that facilitate interaction between workers. Static forms of collaboration, on the other hand, use a variety of technologies to facilitate communication in less traditional ways in which key information is given to the recipient without requiring real-time conversation.

Recently, dynamic forms of collaboration have been receiving a lot of attention because videoconferencing and similar technologies are becoming prominent. However, business video streaming and on-demand video content are creating an environment in which more businesses are pursuing static forms of collaboration.

When communication is dynamic and in real time, it can be immersive and engaging, but the lasting value of the event is limited because the information is presented during interaction and then left behind when the meeting is over. With static collaboration tools, the information is always available as long as the data is still hosted somewhere within the corporate network.

With email and other more static forms of collaboration, the problem has always been that they are not as engaging or attention-grabbing as dynamic communication methods. However, enterprise video solutions are changing this, creating an environment in which businesses can develop immersive content that employees can view whenever and as many times as they want. Furthermore, it can be easy for workers to create their own content, encouraging creativity and ensuring that information spreads throughout the company through video content delivered over the network. This provides considerable benefits for internal communications that cannot be gained when using more dynamic methods of collaboration, making an internal video strategy an essential tool for employee engagement, training and ongoing communication.

These benefits are especially clear when it comes to town hall meetings and similar events. When workers attend in person or use videoconferencing to be virtually present at the venue, they get to hear the message from executives and be motivated to be more productive. But over time, those messages fall to the back of the mind as time makes the strength of the original meeting fade. But if that town hall meeting is attended in person and streamed to various users, the streaming content can be uploaded into a video platform and viewed by any employees, any time. This allows workers to revisit the event and gives the messages presented by business leaders more value.