February 5, 2013


Video replacing documents for workflow

Video is quickly becoming a versatile, well-rounded tool for the workplace, with more companies embracing it for internal use than marketing or customer service needs. A high-quality video webcasting solution can provide businesses with the means to stream live meetings across an entire network – making information available in an easier to comprehend format – and enhance overall operations across an office.

Not only does video hold a great deal of promise for business looking to improve its meetings or internal training solutions, but it also, according to the Aberdeen Group, could be on its way to replacing the document in the enterprise.

Enterprise video may not seem as versatile as documents, but it is appropriate for many of the same uses and many companies are finding that it can replace paperwork or digital documents in a variety of ways. These include improving remote working and enhancing the portability of work. According to the study, high performing companies are five times more likely to have invested in enterprise video platforms, and 83 percent of companies that responded to the Aberdeen Group have plans to integrate video solutions with current operations.

Mobile video
Video is becoming particularly essential for businesses looking to invest heavily in mobility. The introduction of smartphones and tablets into the enterprise provides opportunities for remote working and portable information that employees can view on their commute or at home. However, while 72 percent of businesses have rated mobile delivery of video as valuable, only 29 percent have a solution to implement it, according to the study.

Video as a document
The ease with which businesses can create, edit and distribute video is one of the key reasons it could be on its way to replacing traditional documents in the workplace. Employees can record their thoughts on video, share it with colleagues, edit video they receive, update it with their own findings and do much more. Additionally, it can be easily shared with managers or executives at any time during the process or updates or feedback. Video can be paused, rewound, fast forwarded or replayed from specific points easily, which is impossible with documents, and it can accomplish more more in terms of integrating emotion, sound and vibrant images.

For any business looking to integrate video with its operations, however, a strong enterprise video solution is needed. Traditional network infrastructure may not be enough to handle the new volume of traffic, and a company can’t afford to have its bandwidth tied up by streaming video, locking out other parts of the workflow. As such, an enterprise video content delivery network (CDN) may be essential for success.

With a dedicated CDN in place, a business will be able to facilitate video traffic easily without affecting other parts of its operations. This will also allow the company to increase the quality of video and prepare for future updates and changes over time.