December 23, 2014


Video promotes employee productivity and engagement

The vast majority of employees seek more than a paycheck from their place of work. While the salary is usually the primary draw, they also often desire an intellectually stimulating job and environment. They also tend to prefer an atmosphere that has just enough of a social tinge to keep them interested and engaged in their daily routine. After all, employee engagement plays a significant role in a worker’s happiness with a job. In turn, this factor influences general well-being. And as employers have learned so well over the years, a more content employee is almost always more productive than a disengaged one.

Business leaders are discovering and implementing a wide range of variables to boost employee engagement. As workplaces gradually weave into the age of cloud computing and data sharing, video is becoming an increasingly major part of this process. Through messaging, webcasts and tutorials, among others, video is now a quotidian tool instead of a rare visitor to the office.

Well-being catalyzes optimal performance
A recent study by Gallup, a data-driven research group, found that a number of companies still doubt the importance of well-being in the office because they believe that this focus could decrease the time focused on work. However, the research noted five key elements to well-being for both individuals and organizations – purpose, social fulfillment, financial security, community and physical health.

“Employees are probably more freed up if they have high well-being and high engagement, because they don’t have a lot of things holding them back,” said Jim Harter, Ph.D., Gallup’s chief scientist of workplace management and well-being. “They can use their energy to engage their customers.”

Video has become a major part of the workplace
A recent survey by Kaltura, a New York-based software company, found that the average employee watches seven hours of work-related video and creates approximately three hours of video each month, according to Streaming Media.

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The survey results further affirm the importance of video in the workplace, as 87 percent of respondents said that video provides positive return on investment because it boosts creativity, knowledge sharing and communications. Meanwhile, 62 percent of respondents said that it’s very important to have the ability to watch webcasts on mobile devices, the news source noted.

“Employees value the unparalleled richness and hyper-engaging nature of video, and therefore want to use it to enrich existing ‘duller’ textual experience, to convey unique information, and enable distinct capabilities that words alone cannot,” Ron Yekutiel, chairman and CEO of Kaltura, told the news source.