June 22, 2012


Video programs can connect remote workers to corporate goals

By Rob Nunes – VP of Marketing

Allowing telework is much more common among businesses now than it was just a few years ago. As businesses have increasingly explored the potential of mobile device use, cloud computing and similar technologies, more organizations have realized that they do not have to keep workers in the office to give them access to the solutions they need to get the job done. As telework continues to become more prominent, corporations have to deal with new management concerns, particularly how to keep remote workers engaged in their jobs.

In the office, engagement is often created through fear. In traditional work settings, managers frequently establish guidelines for what they want done and how it needs to happen, and then create consequences for failure and watch over employees throughout the day to make sure they get the job done. More flexible management schemes have been emerging that allow workers more freedom to find the process that works best for them. Telework is helping to fuel this change. However, if managers no longer have direct, in-person oversight of an employee’s day, how do they ensure those workers are engaged in their efforts?

There are two key ways to approach engagement. The first is simply to ensure the individual is focused and steadily participating in work activities. Traditional management schemes are ideal at maintaining this level of engagement. More innovative processes allow employees more flexibility, engaging them by helping connect them to the corporate goals and motivating them to do their best, not just enforcing them through policies.

This second method is something of a risk-reward gamble, as it takes away the tactile focus that exists in the classic approach to management, which could lead to less productivity. But it also empowers employees, which could make them much more productive and happier with their jobs, creating genuine loyalty. Telework opportunities are a key attribute of the newer approach to engagement.

An enterprise video program can fuel the more innovative approach to connect employees to their work, fueling productivity and removing some of the risks that exist when freeing workers to get their job done from home and in flexible ways. The key risk of telework is that employees become so separated from the office culture that they become less productive and disconnected from corporate goals. Video can attach workers to company policies, best practices, ideals and strategic developments in a meaningful way, overcoming these risks and helping companies get the most from remote employees.