June 13, 2012


Video plays critical role in some enterprise activities

By Rob Nunes – VP of Marketing

Many businesses use enterprise video strategies for training, employee-created content and similar processes that are not generally considered critical. However, it is becoming increasingly common for organizations to use business video streaming services and on-demand content for all-employee meetings, as part of employee engagement programs and to support merger and acquisition activities. When video is used in such environments, it is critical to ongoing operations. As a result, organizations considering internal video systems for critical functions need to support the content with networking solutions that deliver the performance necessary to meet demanding requirements.

The traditional enterprise network is not well equipped to handle the requirements set forth by video. When delivering video to end users, the data packet needs to get to the users without being dropped. Typically, an Ethernet network will transmit data through the LAN and WAN based on the amount of bandwidth available. When too much data is going through the system at any time, it will simply drop excess data packets and automatically resend. In many cases, the delay for such a disruption is less than a second. However, when video delivery is interrupted by a data packet drop it leads to buffering and frame rate slow-downs. In some cases, users can be disconnected from the event and have to reconnect to resume viewing.

Because effective video delivery is so important when it is used for critical functions, businesses need to make sure they develop their networks to ensure performance demands are met when delivering content. Video-specific networking solutions can be the answer to delivery problems, and there are a few solutions that stand out.

Enterprise content delivery networks

ECDNs provide the same benefits as a traditional CDN, but bring content inside your firewall. This allows you to provide a dedicated channel for video delivery and similar functions, not just web-focused network requirements.


When multicasting a video, the content is sent through the WAN as a single data packet, then distributed to various users in separate clusters, delivering the content to anybody trying to stream it This helps overcome the bandwidth bottleneck in the WAN, which is one of the worst areas when it comes to performance.

When video is critical, you cannot afford to simply add some bandwidth to your network and hope it ends up working. Strategic upgrades are often necessary to ensure that video is always delivered effectively when used for essential business functions.