December 30, 2014

Article

Video messaging rises to the forefront

Business leaders throughout the world are adapting to the shifting identity of the workplace. Social media and video use at the office was once taboo. However, when used in moderation, these tools are now regularly deployed to boost employee engagement. When workers are more pleased with their current position, they’re able to work at a faster and more efficient rate. This can lead to significant results for a company’s bottom line.

Through social networks and other forms of communication, the digital workplace has fully embraced the use of enterprise video. This strategy is often put to work for training sessions that allow the viewer to comprehend material in an easier and more enjoyable fashion. Video is also regularly utilized as a way to help employees have a good laugh or learn something new in between the long hours of the work day.

Learn more about enterprise video content management.

Communications and messaging have also become increasingly common avenues for video. While many emails and general messages call for basic text and nothing more, a number of others are perfectly suitable for a brief video through computers, smartphones and tablets alike.

Video messaging startup lures $20 million investment
The proof in the emergence of video messaging and communications-based apps can be found by looking at recent investments in the sector. According to The Wall Street Journal, Atlanta-based Yiki Yak, a mobile messaging brand, raised $62 million with a valuation of $300 million to $400 million. Ontario-based Kik, another mobile messaging app, raised $38.3 million.

The publication also reported that Glide Talk Ltd., a Jerusalem-based video messaging company, has raised $20 million in investments. The company is aiming to change the perception of mobile video use.

“When all parties involved need to be there in the same time, often times the video experience is dropped in favor of the more convenient texting, especially when different time zones are involved,” Ari Roisman, chief executive of Glide, told The Journal.

Mobile communications brand adapts to the times
Axiata Bhd, a telecommunications company based in Malaysia, is adjusting its business model to better reflect the demands of mobile users. Bernard Ho, head of brand management for Celcom Axiata, told the news source that people have become inseparable from their phones. However, YouTube videos, for example, take up way too much data per month.

“People are talking less with the advent of smartphones and services such as WhatsApp,” Ho told the news source. “Today, smartphones take up to 40 percent of the telecommunication landscape, which is why we have to make the transition to fit today’s data usage.”