December 28, 2012


Video key part of business communications

For many businesses, enhancing communications will be important in 2013 as more companies look to modernize telecom solutions and reduce costs. Unified communications (UC) is a key choice for many enterprises, as it integrates voice, real-time messaging and the latest inclusion in communications, video. Some businesses may find that the latter is the most important investment in the new year.

Video provides not only face-to-face communications for remote employees, but more a more versatile tool in the office as well. Companies can reduce downtime in collaboration with video chat content delivery, allowing coworkers to share ideas and work more freely and efficiently. Video can also help professionals leave more useful messages and memos about projects, with visual cues, when a colleague is unavailable.

However, enabling video communications in the office requires a number of separate initiatives to come together. According to CIOL, video isn’t just a collaborative tool, but a solution to enhancing productivity, as well as a marketing tool and more. Enabling a solution that encompasses all of these uses will help a company maximize its efficiency and costs, but will require the infrastructure to support wide scale support.

To enable the network and general IT support of video, whether used for marketing or internal communications, a business has to invest in a high-quality enterprise video platform. This will give a company the tools it needs to create video content and make it available to employees, as well as ensure the quality of streaming and bandwidth needs that video webcasting demands. Utilizing video isn’t as simple as recording and sending, but ensuring the content itself is useful and the technology landscape can support it.

With an enterprise content delivery network in place, a business can implement secure, reliable video for any purpose, ensuring network stability and the highest quality of playback and live streaming without negatively effecting other company network needs. Video can enhance productivity in the workplace, so it is vital that a business has the network infrastructure in place to avoid having it affect the efficiency of the other tools employees need to get their work done.