October 25, 2012


Video is key as telework grows

The rise of cloud computing, mobile device use and social media have combined to make it much easier for companies to support work-from-home plans. Such strategies offer considerable potential for businesses because they enable them to cut overhead costs and give employees more freedom in how they get the job done. However, telework also makes it challenging to connect employees to the work environment. An effective enterprise video plan can help bridge the gap between the office and teleworkers, contributing to employee engagement plans.

Flexibility in the workplace
A recent study from Intelligent Office found that approximately 70 percent of respondents, all based in either the United States or Canada, participate in some form of telework program. The overarching theme of the study, however, is not so much about the scale of telework, which has been gradually rising for a while. Instead, the focus is on the flexibility of telework.

The study found that many employees are no longer focused on finding a single work location. Instead, more than half of those polled said that they regularly work in three or more locations.

Tom Camplese, chief operating officer for Intelligent Office, explained that workers are still motivated to maintain productivity, but they are doing so in a more diverse range of locations.

"This survey further identifies that today's workers are continuing to shift towards a more personal and custom work style," said Camplese. "We are continuing to find that to maintain productivity while increasing mobility, a new breed of worker is conducting business on the go, and wants to be able to work more independently, from anywhere and at any time."

Importance of video
With workers not only getting the job done from home, but also from a diverse range of locations outside the office, it is important that businesses consider where employees may be when they get the job done. Engaging workers is often about reaching them in the manner that best fits their operational schedule. Accomplishing this effectively within a video program is vital to its success in creating a sense of corporate connectedness. Because of this, businesses have to consider how content is delivered to end users and ensure their network capabilities match end-user requirements. The right video program can actually enable telework by meaningfully engaging workers and making them feel connected to the company despite not being at the office.