February 6, 2015


Video implementation for the millennial workforce

Business leaders are devising a number of different ways to gradually develop their workplaces so that they can better blend with the evolution of digital commerce. They understand the changing business world is not only seeing shifts in transactions themselves, but also in the styles and tendencies of the workforce.

Millennials are becoming an increasingly significant part of global trade and chief executives realize that they must adapt to this fact so they may optimize daily production and performance quality. This recognition has encouraged the implementation of a wide range of employee engagement strategies.

One of the most common strategies is cloud computing. While employee engagement and workplace improvement is not the primary goal of the cloud (that would be data storage and backup), it is nonetheless a tremendous benefit for companies across the globe. Cloud computing eases the data sharing process, thereby further promoting interactions among employees.

Another very common method of employee engagement is the internal social network, which is very much like popular social media platforms, yet includes only company employees. This service allows workers to interact with one another through both work-related content and anything else that happens to be on their minds.

While some of these kinds of tactics may slightly diminish productivity at the onset, research has shown that they are well worth the effort in the long run. And no matter the technology used, chief executives would be wise to implement video in a variety of ways in the daily routine at the office. Whether it’s through internal messaging, training tutorials or event live streams, video can be a useful and effective tool for quickly delivering a piece of content in an engaging manner. With more and more millennials playing a role in the digital workplace, this trend will continue to grow.

The burgeoning millennial workforce
According to AVNetwork, millennials accumulate about 36 percent of the U.S. workforce. That figure is expected to reach an estimated 50 percent of the global workforce by 2020.

The news outlet noted that the expectations and interests of this valuable age group will require many companies to rethink the way they approach their business models. Areas of focus should include company culture, internal technologies and digital strategies, leadership standards, gender roles and ethics.

“When looking at their career goals, today’s millennials are just as interested in a how a business develops its people and its contribution to society as they are in its products and profits,” Barry Salzberg, CEO of Deloitte Global, a financial consulting firm, wrote in a report, according to the news outlet. “These findings should be viewed as a valuable alarm to the business community, particularly in developed markets, that they need to change the way they engage millennial talent or risk being left behind.”

Millennials are productive when engaged
A recent survey noted that approximately 25 percent of millennials believe they should be expected to stay in a job for one year or less, the Pittsburgh Post-Gazette reported. As a result, employee engagement managers like Darah Kirstein of Bank of New York Mellon in Pittsburgh, are doing their best to meet the preferences of younger employees.

“We make sure our employees have every possible tool that is simple to use and makes them more productive,” Kirstein told the news outlet. “I lead the engagement piece of this, reaching the desks of each of our 50,000 employees across the world and letting them know the digital program is there for you.”

While there are many different ways to promote employee engagement and possibly encourage a millennial worker to stick around for a few years, the regular use of video has been shown to be an effective tool regardless of the strategy.