January 2, 2015


Video implementation can bolster workplace engagement

Business leaders are regularly challenged with the task of finding a variety of ways to ensure that employees are passionate about their work. A hefty number of people throughout the country are working hard but are nonetheless disengaged with their vocations. Some of these employees have not properly aligned their interests with their professions. Others are not regularly appreciated for their efforts and simply do not feel like they are an important or involved part of a corporate team.

In the age of the digital workplace, chief executives are finding new ways to boost employee engagement. In turn, this focus could have a direct influence on a company’s bottom line. It has long been known that more passionate workers tend to be more productive. Through internal social networks, information sharing via cloud computing and alternative workplace strategies, business leaders have made tremendous strides. At the core of this progress is greater implementation of video.

New philosophies on employee engagement
A recent survey by Gallup found that only 30 percent of American employees are engaged at work, according to The Chicago Tribune. The disengagement costs the U.S. about $450 billion to $550 billion in production per year. The new source noted that employers should consider these statistics and their company’s purpose.

Internal surveys and less worrying about engagement could also help the cause. Also, an active effort of using video messaging and other forms of video in the daily routine would mark basic yet effective progress.

“The problem with employee engagement experts is they take well-meaning concepts and over-engineer them to the point that they don’t bear any resemblance to what normal people understand,” Neil Morrison, group human resources director for Penguin Random House U.K., told The Tribune. “Then we wonder why we have a disengaged workforce.”

The value of appreciating hard work
While working on an article about employee appreciation, Olga Kolodynska, a blogger on management and customer service, found an alarming shortage of recognition, Forbes reported. Employers may want to contemplate the meaning of Kolodynska’s findings and respond with greater implementation of video, which has been known to boost employee engagement.

“As I started to do the research to my article about employee appreciation, I was surprised how many people feel the lack of it,” Kolodynska told the news source. “I also found out that the lack of appreciation was the number one reason people left their jobs. Appreciation has a good impact not only on employees but also on companies. It should be something we practice every day.”