November 5, 2012


Video helps companies operate more intelligently

Enterprise video programs offer businesses many benefits, ranging from improved employee engagement to better meetings and even reduced travel costs. However, these gains are easy to overlook. One of the most prominent ways that video delivers operational advantages is that it helps organizations function in a more intuitive and intelligent way.

Consider video as an intelligence enabler
At the recent Enterprise Video Conference, which was held in conjunction with the Streaming Media West conference, industry experts gathered to discuss why many businesses turn to video and the ways in which organizations can better understand what such an investment will do for them. When talking about the potential gains offered by a strategic video program, industry expert Michael Kada explained that video helps organizations function more like a human brain, Streaming Media reported.

"If a company could work like a brain, with heavy interconnected points of information between each node – worker – then we would be more efficient in connecting our enterprises' greatest resources," Kada told audiences at the event. "For the personal element of that connectivity, video is a key way to connect and communicate."

Kada went on to explain that businesses deploying a video program can often get off to a good start because there are many benefits associated with the technology. As a result, leaders often get permission to make the investment and get the solution moving in the right direction. The problem is figuring out how to measure the results of a video program to prove that it is delivering on its promise, according to the news source.

Measuring video gains in the enterprise
Organizations have to realize the return on investment delivered by video has intangible benefits. Creating a happier workforce, enabling better collaboration and empowering employees through improved training are all things that can lead to more profits, but do not create tangible benefits on their own. As a result, measuring video's results in these areas may need to be done through non-traditional means, such as surveying new employees about their experiences during the training period or having a third-party expert discreetly evaluate how happy workers seem to be on a day-to-day basis.

While not all of video's benefits are tangible in nature, developing a method for evaluating how well video is doing from a non-statistical perspective can provide key guidance on how to make the plan work.