August 28, 2012


Video gaining in IT consumerization discussion

Consumerization is a growing trend with IT. While much of the focus of the movement centers on bring your own device and other mobile movements, the overarching concept of IT increasingly replicating consumer technologies is emerging. Video has been moving below the surface of this trend for a while, but more businesses are beginning to realize that the technology can play a major positive role in consumerization plans, SYS-CON Media reported.

According to the news source, enterprise video strategies are becoming foundational to corporate tactics for information distribution, knowledge sharing and collaboration. This is creating an environment where using tools that replicate consumer technologies for internal video solutions is becoming a priority for many businesses.

To adopt consumerization within enterprise video programs, organizations need to carefully align a variety of technological and operational principles that enable flexibility, performance and ease of use. The report said doing this is often much easier when organizations are able to evaluate cloud computing solutions that can work as part of their overarching video strategy and align the two technologies.

The news source explained that the need for cloud computing to support many video functions comes because the technology is designed to support scalability, which is a major issue in the current video climate. There is, in many organizations, an insatiable demand for content. With consumerization a growing trend and many enterprise employees using smartphones, tablets and other devices to access corporate data and applications anytime, anywhere, the ability to take in large quantities of content is growing.

Because of this, the report said video is often embraced quickly when it is announced. With workers using a variety of devices to access content and naturally excited about video because it fits within the consumerization movement, the video solution will have to be capable of scaling to meet heavy usage needs quickly and dealing with usage spikes created by especially popular content. This is where cloud computing shines, as supporting the broad enterprise video program with a cloud solution enables businesses to more easily scale their computing resources to match the technical requirements of delivering data to a large number of users.

Essentially, video adoption by employees could end up outpacing what companies can manage without the help of the cloud because consumerization is moving at such a fast pace. According to the report, the key to finding success in this area is to combine cloud architectures with purpose-built enterprise video solutions that are able to meet the unique network and management requirements created by the content type.

Delivering video through the network, with or without the help of the cloud, can be difficult because video tends to expose the inherent weaknesses in enterprise networking. Because of this, solutions that specifically resolve the problems created by video are key to finding success with a program. General WAN optimization and similar broad solutions can help with video, but will often fall short of requirements because video requires so much bandwidth and is generally transmitted in fairly large data packets.