April 8, 2014

Article

Video for business reshaping corporate architecture

The presence of enterprise video solutions is helping change the face of modern corporate operations. These assets make it easy for businesses to expand their presence in ways that once would have been thought impossible but are now considered mainstream. Specifically, the ability to work remotely from anywhere and to take messages on the road allows employees to tap into corporate information wherever they are. This allows staff members to increase their efficiency and flexibility at all times.

Mobile options and cloud computing resources encourage personnel to take their business objectives to the streets. By granting employees more freedom to roam, corporations can increase customer service, generate stronger employee engagement and provide intuitive solutions through video for business that help meet changing corporate needs.

As these demands continue to change, firms are taking notice of how helpful mobile deployment is for enterprise video solutions. Business Insider wrote that portable video communication is increasingly present in all aspects of corporate operations, shedding light on lanes of interaction that once were impossible due to technological and network limitations.

Expanding landscapes
The source indicated that the kind of environments where employees want to see video communication have changed drastically. Where once it was necessary to be in the same room with a person or at least at an office computer terminal, now the multichannel experience is allowing staff members to tap into high priority communications and educational messages from anywhere and at any time.

Much of this flexibility lends itself to the ease of use that enterprise video solutions have been able to enjoy thanks to ongoing integration of consumer devices. Business Insider stated that there is a considerable shift in how corporate interactions are taking place, much of which is due to the presence of tablets and smartphones introduced by employees themselves. This sort of bring your own device prerogative allows companies to save money on implementation and instead focus efforts and funding on creating high-quality messages for enterprise usage.

Such attention has been noted by video for business consumers, the source wrote. A study from Infonetics Research showed that almost 90 percent of people will be using their BYOD solutions in tandem with other utilities that organizations currently pay for by the end of next year. At the same time, the length of these recordings is on the rise – ABI Research showed that people are likely to be engaging in more than 20 hours of video communication a month by 2019, nearly twice as much as audiences currently enjoy.

Watching more
Forbes noted that this trend toward long video communication content is a common theme that's already expressing itself today. Long-form recordings, or those that stretch at least 30 minutes in length, are increasingly popular on tablet and smartphone screens. The annual Global Video Index showed that a huge percentage of content currently watched on portable devices is 10 to 30 minutes long, with 36 percent of tablet content and 53 percent of smartphone viewing comprised of video communication that is much longer.

Much of the expansion of these audiences is being credited to the enhanced availability of video for business. Enterprise media specialist Jonathan Wilner said that people are increasingly filling their free time with video for business instead of finding other diversions. The quality and ubiquity of recordings makes them more entertaining and therefore can fill places in personal lives that were once set with other kinds of media. By boosting the content and availability of video communication, companies are seeing significant changes in how their everyday operations function.