October 2, 2013


Video for business increasingly popular enterprise initiative

There is an increasing number of organizations interested in what video communication tools can do for them. These resources allow corporations to more easily reach out to staff members, speak to investors and create more visibility for the company as a whole. Through the proper implementation of these assets, businesses can boost employee engagement or produce more interest about a firm’s products and services, drawing in more customers and encouraging better revenue. The value of these resources is only limited by the extent to which organizations are willing to use them.

Expanding options
Video presence is allowing firms to bridge traditional gaps in communication. Whether it’s talking to someone in the same office, on the other side of the world or in three months’ time, creating a video of important corporate messages allows individuals viewing these recordings at any time or place to get exactly the same information as everyone else who sees the transmission. This helps companies maintain a consistent image and promote corporate culture in a much more effective manner.

Training videos and educational pieces are especially useful in this capacity, as new personnel and tenured individuals alike will all have the same insights and ideas about what the company stands for and how it works. These endeavors help firms save a considerable amount of money, promoting greater return on investment than having to hire and retain a coach or dedicated teaching staff for years at a time.

Buying into video
With these facts in mind, more companies than ever are making their move into video for business. As a recent Forrester Research study showed, the momentum with which corporations are acquiring enterprise video solutions and the waysthey are putting these tools to work is continuing to grow. Especially with the integration of online, cloud and mobile deployments, enterprise video portals are able to reach more individuals within and outside the organization. Such a boost in visibility and connectivity allows companies to better interact with all of their staff and each of their partners through a unified communication mode, thereby saving time, money and business ideas.

CMS Wire reported that the Forrester study, The Immediate Future of Enterprise Video, found that there have been marked improvements in the number of organizations indicating that they want to add recordings to their corporate portfolios. In 2010, the figure stood at just over 20 percent, but this year’s results show that 27 percent of businesses intend to add video to their operations.

Making best usage
These entities are doing more than just using enterprise video portals as teaching tools. They see video as a collaborative engine for new ideas and increased communication, the source indicated.

Part of this boost to effectiveness and usefulness is due to the ease of access, both in terms of corporate acquisition of video solutions and in the means companies can utilize to deploy recordings. The advent of cloud computing and virtualized data environments that can be accessed on the go have allowed more firms to take advantage of what video has to offer, disseminating more engaging messages to a broader business audience through more cost and time-effective means.

Shorter messages are becoming the norm as well, CMS Wire stated, making it easier for personnel to pay attention all the way through a recording. The duration of video communication is shrinking due to the enhanced throughput and reduced latency such running times offer, thereby serving to better engage target audiences.

Utilizing dedicated video content delivery networks could come more into vogue as companies realize the benefit of video communication and the power that an enterprise portal can offer. By reducing corporate costs, facilitating faster video mobilization and promoting enhanced security, the future of video for business looks bright.