November 20, 2014

Article

Video for business helps health care go farther

There are plenty of challenges for health care providers to meet the needs of all their patients. Especially as the Affordable Care Act brings more people to each clinician’s doorstep, the demand for accurate, timely service is likely to increase while the supply of doctors declines. That means it’s high time that companies come up with new ways for people to connect with essential medical information.

Video communication is rapidly emerging as just the technology needed to bridge the gap between necessity and availability. Not only can this solution help overcome overcrowding, it can also get past other barriers including medical and financial limitations. In the end, video for business could help deliver an even better quality of care and comprehensive coverage to people than ever before.

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Assessing assets
Forbes stated that digital infrastructure is one of the most critical tools that companies can leverage. Not only does it empower internal workforce, it also grants outside individuals access to higher knowledge in cases where this content is made public.

Such has been the case with video communication in the health care world. This technology is capable of overcoming traditional boundaries both in offices and among the general public. People are no longer held back by their fears of being judged or missing out on proper care, instead taking to video communication to find more details about the conditions they suspect and the symptoms they have.

Identifying opportunities
One of the greatest options that video communication has granted the medical world is the ability to address people in a more personalized, intimate setting. Instead of facing a doctor one-on-one in an office, individuals are able to interact with recordings in their chosen, more comfortable settings. Yet even in these environments, the quality of content and directness of messages makes the medical information pertinent and accessible.

Medical Xpress Online showed this through a recent report on Latino breast cancer patients. A review from National Cancer Institute patients indicated that more video communication could help increase knowledge and promote more proactive care among this Hispanic audience, as the messages coming out of the organization are being specifically tailored to fit their language and ethnic ideals.

The same is true of individuals with other diverse backgrounds. The Daily Herald reported that there’s been an uptick in people seeing assistance online and through video communication in order to overcome language barriers.

Overcoming boundaries
Considering the dwindling number of interpreters in hospitals and clinics across America, it’s important that doctors are still able to deliver critical information to patients, especially in emergency situations. Even worse, when young people are involved, the quality of language skills can diminish even further, making delivery of acceptable medical care even more difficult to administer.

“Problems associated with poor communication between doctor and patient are compounded when the patient is a child,” said patient advocate Paola Velasquez. “Imagine what it’s like if you don’t speak English and aren’t certain you’ll be able to understand the doctors and nurses.”

Video for business can help overcome these issues by delivering core content to individuals in their native languages. What’s more, such deployments can build trust between clinicians and individuals before people even set foot in an ER or an office. This enhances the chances of actually getting proper care and promoting longer, healthier lives.

Learning lessons
It’s not just language though that holds people back from discussing issues with doctors. Sometimes it’s a matter of pride or fear, though the outcome of holding back can be just as detrimental to personal well being. With video communication, people can find out about the issues that concern them before visiting a clinician, enough so that they can overcome their personal worries and get proper care.

This has been part of the motivation behind a program in Pennsylvania, according to Doctors Lounge. The University of Pennsylvania in Philadelphia recently launched a video communication program that informs people about prostate health and the need for regular examinations. This can be a touchy subject for male patients, but the hope of the endeavor is that better comprehension will encourage more men to visit doctors.

So far, the research at UoP showed that video communication was effective at raising awareness and knowledge among a control group of 56 participants. This will hopefully continue to ring true at a similar scale as the recording is distributed through health care and public channels.

Delivering messages
The most important part of this plan is that clinicians focus in on the kinds of video communication and delivery platforms that best fit consumer use patterns. This largely means mobile devices, as The Independent stated. By targeting the tools and interfaces that patients like most, it’s much easier to engage these audiences and deliver critical messages. Whether that means furthering preventative care or relieving emergency situations, video communication can have a significant impact on the wellness of the general public.