March 16, 2015


Video content can help optimize workforce performance

A hefty percentage of chief executives around the world are reconsidering their workplace culture every day. They are pondering interactions among employees and aiming to redefine the traditional hierarchies of office culture. Regardless of their job titles, a rising number of workers are emboldened by their employers to speak up, voice their thoughts on a matter and make important decisions. Daily interactions among colleagues at the office are not only allowed, they’re encouraged. Meanwhile, a wide range of digital technologies are further promoting this kind of open office atmosphere.

Cloud, BYOD and video alter the corporate environment
Over the past few years, cloud computing has been one of the fastest trending technologies in global commerce. Business leaders have beefed up their data centers by adopting the cloud, which can streamline the processes of data storage, access, sharing and backup. It can globalize a workforce by enabling staff members to tap into company information regardless of their location. Cloud users also praise the technology for its ability to significantly reduce a company’s carbon footprint. Traditional server hubs require constant energy expenditure, but the cloud is entirely digital.

The bring your own device strategy, commonly referred to as BYOD, has gained plenty of steam in the past couple of years as well. Employers tout the strategy because it can lower the expenses of corporate software and untether workers from a desk and a landline phone. This creates plenty of flexibility for an employee, who can work with their own personal device – laptop, smartphone or tablet – whether they are in a hotel or at the office. Employees appreciate BYOD because it provides them with the comfort and familiarity of their own devices. Also, personal technology is usually newer than corporate-issued software, meaning that it is often more compatible with cutting-edge system updates that boost speed and functionality.

The cloud and BYOD have streamlined business operations in several ways, but enterprise video is also quickly gaining ground in workplaces from a variety of sectors. Business leaders are increasingly cognizant of the value of employee engagement and how video can connect to this vital facet. By using video in standard communications, training tutorials and live event streams, employers are able to better engage their workers and deliver content in a different way. Businesses that emphasize digital workplace technologies would be wise to bolster their use of video in daily operations.

Learn more about our enterprise video content management.

The value of workplace satisfaction
Researchers at the Wharton School of the University of Pennsylvania reported that the increasing focus on employee engagement goes hand in hand with the current landscape of modern business. In the past, when chief executives were more dependent on industrial output, it was much easier to measure a worker’s results. The assembly line told the tale.

However, in an era of tangible variables, such as client-company relationships, businesses have a much harder time tracking the progress of their employees. Trust is a much bigger part of the equation. As a result, employee engagement tactics that can make work a more positive experience have a greater value not just for the employee, but also for a company’s bottom line.

“For the typical 20th century firm, the bulk of its value stemmed from its physical capital,” wrote Alex Edmans, a finance professor at the Wharton School, and his colleagues. “In contrast, most modern firms’ key assets are their workers – not only senior management, but rank and file employees. For example, in knowledge-based industries such as software, pharmaceuticals and financial services, non-managerial employees engage in product development and innovation and build relationships with customers and suppliers and mentor subordinates. Employee-friendly policies can attract high-quality workers to a firm and ensure that they remain within the firm to form a source of sustainable competitive advantage.”

Optimizing the employee
According to Fast Company, social interactions have been shown to significantly boost happiness and, in turn, performance at work. A regular use of video at the office can have a positive effect on this variable.

“Data now abounds showing that happy workers produce higher sales, perform better in leadership and earn higher job performance ratings and pay,” Shawn Achor, a psychologist and the author of “The Happiness Advantage,” told the news outlet. “Study after study shows that feelings of happiness lead people to excel in their jobs.”

Achor added that business leaders need to think in new ways about how they conduct operations at the workplace. Employee engagement, whether it’s achieved through video, the cloud, BYOD or some other strategy, should be considered as vital to the business as customer relationships, for example. The modern workplace requires innovative thinking in order to get the most out of employees.

“What we’re finding is that if you want to see what people are capable of achieving, it requires new types of leadership – and new definitions of how we pursue happiness in organizations,” Achor told the news outlet.