March 4, 2013


Video communications in business picking up momentum in adoption

Finding innovative ways to broadcast a corporate message are always at the front of executives' minds. Especially when it comes to sharing essential internal training materials and other communications, businesses want to ensure that their video communications are being transmitted in a clear, concise way that helps everyone in the organization feel like they're part of the conversation.

At the same time, using enterprise video solutions opens up the possibility of even greater amounts of communication, stretching beyond the boundaries of the corporation and reaching a worldwide audience. These videos can be incorporated into training modules, press packages and shared through cloud channels as these methods of communication become more popular. Even now, some firms are seeing the widespread adoption of cloud and mobile technology as a significant boost to their viewership and coordination of corporate messages.

Keeping everyone on the same page in this way is not only excellent for raising public visibility of an organization. It also helps businesses improve employee engagement and boost adoption of new practices, protocols and educational materials. This was highlighted in a recent report released by Kontiki and Melcrum.

Focusing on results
The new launch, called "Teach and Engage Remote Employees," focuses on the way these video communications can make even those in far-flung offices or operating on a work-from-home basis feel like part of the team. Video modules provide a step-by-step teaching outlet that only requires going through the process once, visually depicting all of the information an employee will need, as well as engaging them in a more active fashion than just sending them reading materials.

The report found that video communication helped people feel more connected to their offices, bosses and executives, even when working remotely. About 57 percent of employees reported that these interactions made them feel more connected to the highest levels of management, while over half of responding workforce personnel stated their overall engagement was higher thanks to these video options.

Still, one of the major  factors that companies are concerned about, according to the report, is getting a good value for the money they invest in these features. The source found that many organizations are worried about the cost and difficulty of producing these videos,  as not all companies have people on-staff already with knowledge of creating and curating video content internally or on the web. This would mean hiring new staff, getting software licenses and spending time learning how to make the best videos before even being able to consider putting out new content.

The report also showed that the use of video communication products was increasing overall in the business world. The majority of companies currently make use of video software and communication methods by integrating inclusive suites to ensure quality and clarity of their products, the source stated. What's more, helping firms focus on the overall return on investment for the costs of acquiring essential hardware and software can make them less reluctant to handle these hurdles. Considering the overall payout involves more than mere revenue, the improved retention and engagement will help businesses save in many other ways as well.

Monetary turn-around time
At the end of the day, corporations are concerned with the amount of money video communications that represent, both in startup costs and later returns. Even if that process takes years to express, it could be worth it to some firms in regard to employee satisfaction. For others that need a more immediate, tangible response, there are signs that the industry is taking off overall in the business world. This means that the value of these products and services will continue to climb, and as video communications become more widely used, as the report showed they are, companies will be able to exact more turnover and higher value as well.

A recent release from the International Data Corporation (IDC) showed that the latest quarterly review of the enterprise video platform market's key metrics has shown steady expansion for the past two quarters. The sector is currently up almost 15 percent at the close of 2012, with the overall market hitting $2.64 billion for year-end totals, the source stated.

There are signs that integrating video and multi channel communications into every aspect of corporate communications will likely soon be considered standard practice. As organizations find innovative ways of upgrading mobile applications to handle more video and interactive capabilities, the likelihood of seeing these resources take off in the near future is increasing. Companies of all kinds could soon see the value in video communication tools, helping to launch them to an all-new level of prominence and indispensability in the corporate world.