August 2, 2013


Video communication value continues to push for greater adoption

Getting more return on investment for enterprise video adoption is an ideal aspiration for many businesses. These recordings create the potential for firms to cash in on recordings for weeks, months and even years after the initial message is created. Videos can be put to use in a number of ways that make them appealing options for businesses of all kinds, and as these opportunities continue to expand, organizations of all kinds are increasingly putting these tools to use.

Using video communication tools allows organizations to reduce comprehension errors and provide a means of ongoing networking for as long as the data remains relevant. This produces a resource for personnel that remains pertinent for an extended period of time, giving employees a ready asset whenever they have questions about a project, protocol or personal issue. Creating standardized messages about factors that are unlikely to change on a regular basis, such as dress code, onboarding scenarios and corporate culture, makes for an ideal investment opportunity wherein corporations create a single recording for each topic and share these messages with personnel when appropriate. These tools build a better level of engagement than written materials and reduce the likelihood of a communication mistake, making them powerful assets for companies of all kinds.

What’s more, the ways in which enterprise video solutions can be put to use continues to expand on a regular basis. As the technology and delivery systems continue to evolve and become more affordable, organizations are incorporating new recording tools into a variety of business elements never before considered. These resources are revolutionizing the way personnel interact with one another and the firm as a whole, in some cases even well before the individual is actual part of the company.

Modern enterprise applications
According to CNN’s Fortune, colleges and universities are already putting this technology to work in their admissions departments. The source stated that Kellogg School of Management at Northwestern University has already made the leap to enterprise video for its applicants, accepting recorded messages as additions to standard student requests for attendance at the prestigious business school. Other schools currently on the roster of video-empowered MBA and undergraduate programs include Yale University, McCombs School of Business at the University of Texas, the Stern School of Business at New York University and the Anderson School of Management at UCLA. These prestigious academic institutions still offer multimedia responses to admissions questions, so students looking to submit text-based and recorded applications are invited to do so.

This idea taps into the multi-channel concept that many companies are taking to heart in their standard video communication deployments. By combining various forms of collaboration, such as multi-screen networks, cloud-based sharing and both written and recorded materials, companies are able to reduce project completion times and build stronger teams, even if personnel never meet with one another face-to-face.

One Stop Click wrote that video solutions are allowing organizations to find better candidates to fill open job positions, just as schools are using these assets to interview applicants from afar. This gives HR personnel a strong first impression of how well-thought, clear and concise a person is when given time to prepare a statement and other materials in making a business case, such as hiring an employee. The source pointed out that modern members of today’s talent pool have far more access to enterprise video solutions and understand a greater wealth of technology than ever before. These digital tools and advanced cloud network options make it possible for personnel to impress potential employers in a more profound way than simply submitting a written application.