April 18, 2014


Video communication to see more integration by 2016

Creating a seamless, fluid infrastructure in the business landscape is essential for organizations that want to get their messages across in the most effective manner. The generation of advanced connectivity options and better integration options allows companies to connect their workforce more rapidly by overcoming traditional boundaries to networking and collaboration. As the realm of video for business expands and corporations continue to find new ways to improve their infrastructure, the presence of video communication in the enterprise atmosphere is expected to hit all-time highs by 2016.

Seeking the future
A recent report from Redshift Research and Polycom investigated the impending impacts that enterprise video solutions will have on the corporate landscape. Measuring changes in interaction, networking capabilities and overall acceptance of these tools allows organizations to determine whether the essence of video lies in the present or if more opportunities are yet to come. As the sources found out, there are existing benefits that are likely to continue improving over the next two years until they reach a pinnacle in 2016.

The study asked hundreds of HR professionals and IT experts about their expectations for enterprise video solutions in the current landscape and in the years yet to come. The source noted that, among the 12 countries wherein participants resided, the presence of networks and streaming opportunities are already available to corporate recordings. That makes these assets more useful and reachable thanks to present technology opportunities.

Some of the major benefits that companies currently enjoy thanks to enterprise video communication include:

  • Reduced production costs
  • Enhanced training options
  • Remote connectivity capabilities
  • Boosted collaborative presence
  • Superior recruitment opportunities
  • Better talent resources

“Advancements in technology and telecommunications are allowing organizations large and small to operate seamlessly from anywhere,” said Aberdeen Group’s Mollie Lombardi. “HR leaders require a new understanding of how technology can help them bridge geographical boundaries and rethink their talent strategies to take full advantage of a broader talent pool.”

The source noted that there’s already a major percentage of corporate operations that rely on business solutions that center on enterprise video solutions. About 60 percent of companies currently interface with HR for a variety of reasons in the video communication landscape. Nearly all respondents in the Polycom survey said that these recordings would become the most important means of communication in the corporate landscape by 2016. This shows how organizations anticipate their reliance and dependence on enterprise video to keep evolving.

Supporting confidence
The presence of video communication in the business environment is set to rise as more companies find the benefits these assets have to offer. A similar study from Wainhouse Research looked at similar information about enterprise streaming media, backing up the conclusions of the Polycom survey by looking at other aspects of the corporate collaborative spectrum. As Web Pro News stated, there is a clear consistency in the research results found between video for business in all its format showing increased deployment and usability through 2016.

The Wainhouse study showed that people consumed just over 1 billion hours of content in streaming video communication in 2013 alone. That figure is expected to hit nearly 3 billion by the end of 2016, showing three times as much interest in corporate recordings inside of the next few years. A large part of this growth is due to the forecast increase in technology acquisitions and applications, allowing businesses to improve their operations and spread messages much further using enterprise video solutions.

With more than one-third of all video for business options focused at IT personnel and about 10 percent in education and hospitality, respectively, there’s a growing audience for corporate communications. Targeting the right audiences and gearing up for enhanced deployments will help companies ensure that their operations remain at the top of their game.