June 12, 2014


Video communication to increase in presence and pervasiveness

There’s more that companies can do these days with the help of modern networks and technology than ever before. Putting these assets to work properly in the enterprise landscape requires that businesses are continually staying abreast of new developments, deployments and potential deals that can make their operations more efficient while giving workforce more freedom. The end result is a more fluid work environment that’s replete with IT assets and integrated solutions, all of which run on more rapid and fluid networks than ever before.

These changing tides in terms of corporate connectivity and operations are helping to drive the pervasiveness of video communication across the enterprise environment. By providing employees with essential interactive and collaborative tools, it’s easy for all members of workforce to go about their remote, in-house and other duties without worrying about slowing down to try and make older, less digitized operations fit into their schedules.

Mingled technology
Video for business offers employees the opportunity to take all of their routine tasks with them wherever they go. Instead of having to wait around for meetings, sit through long in-house training sessions or catch up on news within the corporation, personnel are able to review all of these materials by tapping into recordings. Such content provides the face-to-face interaction and up-to-date corporate operations and updates necessary to carry out tasks in ever-changing business environments.

The flexibility of these kinds of tools is making them increasingly popular in the enterprise landscape, as Reuters reported. The source indicated that a recent study of consumer and corporate streaming media usage and data management shows there’s a growing trend toward information, system and video integration, increasing the effectiveness of personnel while also promoting more customized, remote work environments.

The current amount of Internet activity dedicated to video communication is almost at 75 percent, the source detailed. While this is a huge proportion of all online activity, that figure is predicted to grow in the coming years. By 2018, video for business and other kinds of recordings could make up as much as 84 percent of all Internet traffic in the United States.

On top of the rising volume of online users, the availability and affordability of enterprise streaming media, video for business and Internet access is helping boost the appeal of recordings for corporate and consumer engagement.

Reuters wrote that some major sporting events in the coming weeks could account for even more web traffic than certain countries see in an entire year. For instance, the upcoming World Cup is expected to draw more web traffic than all of Australia uses in a 12 month cycle, with all of this content being driven toward recordings and streaming media. The end result is far more reliance and need for availability of enterprise video communication, making it an increasingly important element in the corporate and consumer landscape.

“In the future at some point every month is going to look like the world cup month because the consumption just keeps getting bigger and bigger,” said corporate video expert Robert Pepper.

Machine learning
Reuters stated that much of the presence of video communication in the enterprise realm will rely on the how interconnected and engaging this content can be. What’s more, it helps that about half of all devices are expected to be Internet ready and online actively by 2018. With more people making use of digital infrastructure, the inherent ability for people to interact with video content and enterprise streaming media is also likely to expand.

At present, the source stated only about one in four devices has the capability to get online reliably and pull in the kind of bandwidth necessary to present the best streaming content. As this figure improves, News 24 stated it’s likely that more individuals will find themselves interacting with digital content and engaging with video for business assets.

Making the most of things
One of the critical elements pushing video communication to the next level in terms of corporate integration is the ability for employees to do more while on the go, the source noted. This is particularly helpful in cases where companies want to cut costs, expand workforce or attract remote talent that might otherwise not be accessible through traditional recruitment and retention channels.

With more firms looking for ways to increase the availability of content and provide personnel with flexible, personalized interactions, generating video for business resources allows companies to pursue these methods of operation without worrying about who is available for a meeting or where personnel are at any given time. By adding enterprise streaming media to corporate portfolios, News 24 stated that companies are increasing their web traffic by over 50 percent and providing workforce with new ways of getting work done. This push toward video communication could help change how companies of all kinds function within the coming years.