June 2, 2014


Video communication solutions exceeding other enterprise interactive options

The presence of video communication in the workplace allows personnel at all levels to interact with everyone from business leaders to front line customer-facing representatives. The power of these options makes it easy for companies to easily integrate all of their information into single deployments regarding individual topics. This allows corporations to deliver all of their targeted content on a single idea or concept at a go, without risking miscommunication or cross-chatter that could otherwise damage enterprise operations.

Working with others
Providing a means of engaging audiences of all kinds and in every environment allows organizations to express far more creativity and freedom in how they interact with target audiences. Such assets also promote a means of contacting individuals in a narrow enterprise focus, expanding this view to fit more corporate and partner participants, or even opening up recordings to the general public in the future. The scope of enterprise video solutions is only limited by the technology and motivation of the corporation that owns and manages them.

Such assets are increasingly popular in the enterprise video communication realm as well. With the rise of rapid network throughput, lower latency on streaming media and superior sharing capabilities through social media outlets, there’s a greater potential than ever before in industry environments to share content and cultivate a desired business presence.

At the same time, video communication allows corporations to seamlessly share media across broad audiences without spending a ton of money or extending files beyond a range where organizations can safely moderate and protect them. The biggest building block in bolstering this type of business infrastructure has been cloud integration.

Digital domains
According to Tech Radar Online, there’s a growing movement for businesses to use cloud driven services for their video communication, business engagement and enterprise video solutions. This interface provides a means of launching content and keeping it constantly available, no matter where employees or other target audience may be when they request to access these assets.

With an always-on infrastructure of informative content, it’s easy for organizations to provide personnel with the insights and training they need to remain at the top of their game. It’s also simpler to provide other kinds of support and resources to managers, executives, investors, partners and other audiences.

Recognizing opportunities
As companies notice the flexibility and portability the cloud provides, the number of entities making use of this infrastructure continues to rise. According to Tech Radar, a Wainhouse Research study showed that the presence of cloud computing in the enterprise video solution landscape is on the rise. Much of this movement is due to emerging technology in the video for business sector that wasn’t even available last year this time. This ongoing momentum toward rapid improvement and integration of technological assets into the enterprise video landscape is making it much more compelling for corporations to integrate recordings into their cloud management environments.

One of the other leading reasons for moving video for business to the cloud landscape is the opportunity to make recordings available to the broadest possible audience. Part of this scope is in part due to network capabilities and better streaming media management, while the other part of the equation relies entirely in the ability to always have recordings available to those who need them.

Tech Radar stated that cloud computing allows enterprise video solutions to be more accommodating of the time and place restrictions of modern business infrastructure. As the source noted, personnel and investors alike still need face time to understand, bond with and forge greater teamwork in groups across all enterprise lines. However, not everyone in these areas will be able to sit down and join a live conference or chat at the same time, let alone be in the same building, state or even country on a given day.

The solution is enterprise video software with cloud capabilities, integrating always-on infrastructure with intuitive, informative and organic engagement strategies that present the best possible interactions and input from corporate experts. With enhanced communication networks, clear recording content and on-point flexibility, it’s easy to get everyone necessary in a conversation engaged and on the same page as one another.

Reinforcing cloud usage
Increasing reliance on cloud computing and video communication is making it easier to phase out traditional methods of engagement and focus on more cutting edge solutions. Such tools help corporations save money by producing greater clarity, retention and engagement among key employee and investor groups,

Info World added that there’s more happening in the enterprise cloud computing landscape with video communication these days than in other types of operating systems. The source noted that 2014 has already seen a 16 percent decrease in live conferencing tools, while cloud remains a strong means of transferring recorded assets.

This indicates that there could be more activity supporting the presence of video for business in digital landscapes while less time is spent trying to wrangle employees, shareholders or other target audiences. The freedom and flexibility this provides corporations ensures better return on investment and superior retention compared to other types of engagement.