December 10, 2013


Video communication presence continues to grow

There’s a wide range of impacts a company can make by using enterprise video solutions. These tools can convey essential data to remote and on-site personnel at once. They can generate interest about a new product or service. They are also capable of spreading important training messages to individuals both old and new to the organization in a comprehensive and cogent manner. In these cases, each of these goals is met with the same tools, allowing companies to generate substantial return on investment for video communication assets.

This is helping the resource continue to gain ground in the enterprise setting. With businesses seeing the value behind video deployment and deciding to take advantage of its benefits, there is increased interest generated among organizations that have yet to take on this boost. Meanwhile, companies currently using video communication are breaking ground with new kinds of implementations and moving to new platforms with recorded messages, thereby showing that more progress has yet to be made in this area.

A promise of growth
The promise of more expansion and greater financial, engagement and community returns on initial investment has helped spur more growth in the video communication industry. As IT Web stated, the value of these tools is being expressed in a way that makes them appealing to a majority of business sizes and markets. If anything, it’s the total price of acquisition and implementation that’s stood in the way of companies of all kinds getting into the video game.

Now, though, the source indicated that cost management and overall benefits have balanced out to a point where small and medium-sized companies are joining the major corporations that implement video platforms. Video has become part of daily operations for a variety of industries and a growing percentage of companies within these markets, as more enterprises are able to see the potential in what video can do for them.

A world of change
What’s more, the newest generation of video communication assets is allowing providers to reach out to clients in different ways, creating markets where none were able to exist before. IT Web pointed to remote medical interactions allowing doctors to connect with patients wherever they are.

There’s also the educational field, where recorded classes can bridge spatial gaps in time and place for participants in any course. This facilitates better employee understanding and hastens training times, allowing companies to ramp their new staff into full functionality in a reduced timespan. It also gives current personnel better training options, thereby letting them choose the time and place where they’re most comfortable learning.

Finance has seen a variety of updates to business capabilities thanks to video communication as well. The source indicated that recordings are allowing banks to change how they cater to customers and the role of personnel in personal and commercial banking endeavors. This could create better savings for companies while still offering clients enhanced customer service.

Improving quality
All of these sectors are able to enjoy video communication assets thanks to the ease of implementation and affordability these options offer. Enterprise video solutions offer a different level of professionalism and quality than older versions and are well beyond what consumer tools can offer, yet they don’t pose as great of a challenge in setup and use as they used to. The growing value of these assets isn’t just determined by how much they can help viewers, but also in how they handle and the ease with which users can understand how to navigate them.

Even in this respect, enterprise video solutions have evolved to a point where they’re welcoming to a variety of user experiences and knowledge levels. According to WhaTech, vendors are scaling down their complexity in order to make their products more appealing to a broader base of corporate clients. Unlike public options like YouTube, these software suites provide comprehensive cultivation and curation instructions and generate more professional-looking products. They also help with management but allow businesses to host their own recordings, thereby avoiding ownership and copyright problems that public portals pose.

Supporting all kinds of video experiences and catering to the broadest segment of the enterprise audience has allowed recordings to become part of how companies conduct themselves on a daily basis. The value and growth potential of these tools continues to expand, making it an ideal option for companies of any size or industry. With more sectors coming online with video communication all the time, it makes sense for firms to start generating their own recorded presence so that they can join the wave of collaborative clarity and quality, even over great distances.