March 27, 2014

Article

Video communication preferred over other forms of in-house engagement

Businesses are always trying to nail down the best way to interact with their personnel and keep people on the same page. Such endeavors may seem easier thanks to the wide range of tools available to organizations, but it’s actually somewhat more difficult. With so many conflicting resources, it’s important that firms project a singular, recognizable message.

Video communication is leading the way in forging this kind of connection. By stating in words and images exactly what a company wants people to understand, there’s no chance for personnel to get the wrong idea or for presenters to leave out any details. Such resources make it easy to engage with staff members, as they present a face and voice along with the essential details that workforce needs in order to function correctly. Without these kinds of resources, it’s much harder for businesses to keep their staff engaged, loyal and performing up to standards.

Learning the ropes
All of these things rely however on the ability of corporations to successfully deliver these video for business options to the intended parties. That means picking out from the growing diversity of multichannel resources which of them is most popular and accepted among staff members. It’s also necessary to see how well employees understand the videos they’re watching and what their feelings are regarding the practicality of these messages.

It’s important to find a balance between business usability and employee flexibility. The best way to do this is to determine how staff members want to interact with corporations and the best way to deliver on these opportunities. Selecting one or more channels can cause confusion or lack of delivery if not everyone is checking the same outlets, so streamlining the process is the best way to enhance engagement and reception.

Doing so doesn’t require as big a leap as some leaders may think, though. According to Reel SEO, 70 percent of employees prefer enterprise video platforms and dedicated communication options to those integrated into other parts of the multichannel experience. This comes from a study by Wainhouse Research that looked at the regular viewing habits of people in the workplace and the tools they liked to use most.

Leading the flock
As the source pointed out, 20 percent of employees use video communication on a daily basis, showing how prevalent this form of technology is taking off in the enterprise landscape. However, this solution is most popular among employees when it’s offered in its own dedicated format.

This comes from additional research quoted by Computerworld. In another study by Wainhouse, respondents said that they mostly participated in live streaming video interactions or used other recorded media in the enterprise setting. While half stated they used mobile devices and cloud-enabled resources, the majority did so in dedicated platforms, rather than in mixed environments. These settings made it easier to tap into recordings, increased throughput and expedited transmission of the most important insights.

“I think what makes video and live online video unique is that it’s starting to become more and more of a daily use,” said video communication expert Brad Hunstable. “When you do use live video it tends to be a highly engaging experience… Companies are realizing there’s real ROI in that engagement and in that connection.”

By implementing in-house video communication rather than relying on social media and third party channels, companies are able to get exactly the kind of viewing experiences they want for their target audiences. Putting these resources to work in a dedicated landscape ensures all employee will see the intended recordings and get the maximum takeaway from each one.