March 6, 2014


Video communication needs to focus on better planning

The presence of video communication in the work environment has helped corporations overcome a variety of traditional barriers that may have otherwise made remote business endeavors difficult. However, simply implementing a video for business solution may not be enough on its own to ensure that organizations are getting their tasks accomplished, or meeting necessary success levels to ensure that everyone is staying on track. What’s more, without verifying if video is moving in a desired fashion, organizations may actually be cutting their effectiveness short of its full potential. That’s why planning and project awareness are so vital to enterprise video solutions.

With more connectivity options than ever before, corporations have to ensure that they’re not just using the right tools, but that they’re also delivering them in a way that makes them appealing to target audiences. With that in mind, there are a number of different elements companies need to take into account when engineering their enterprise video solutions. Among the most important are kind of message, method of delivery and total scope of the project. Accomplishing all these ends requires awareness of audience and the ability to plan appropriately based on specific parameters, two aspects of video communication that are becoming increasingly important to video for business.

Gathering information
The biggest problem that corporations encounter in trying to make their modern video for business outlets is a successful means of making everyone tune in to the messages particular to corporate endeavors. In other words, not everybody wants to hear what companies are trying to tell them. Even employees may grow fatigued with the kinds of corporate correspondence delivered through enterprise communication. The best way to ensure that people are always getting the content their organizations throw at them is to come up with measurable demographics and a target means of interaction that fits with what people want to see.

This isn’t just limited to enhancing communication channels or tapping into social media more often or effectively. It demands that corporations cut their video lengths to the parameters that best fit their business audiences. If messages are too long, people aren’t going to stay engaged the whole time. What’s more, the longer a video for business is, the more difficult it becomes for companies to ensure that streaming and transmission of these communications can be completed successfully and reliably.

Education Week stated that the length of a recording can have a significant impact on how well it’s received. While some messages are better on the long side, cutting things to a digestible level is important for gaining the level of acceptance corporations need to see. HarvardX, an extension of the Cambridge-based learning institution, is trying to track down the most intuitive timing for length of message versus participation. Current studies range at anywhere from a few seconds to a few minutes, but it’s clear that an hour-long recording could be off-putting to corporate viewers.

Thinking ahead
Timing is just one part of the equation. Organizations also need to ensure that they’re thinking ahead in an effective way, planning out their recordings before making them into final products ready for delivery. That includes anticipating delivery ideals and timing restrictions, thereby ensuring the most receptive audiences. Without these kinds of challenges being met, companies could see considerable concerns regarding how well their video communication is being received.

Business 2 Community commented that planning ahead is the ideal way of overcoming acceptance issues in the video landscape. Each message should be carefully crafted to meet a specific goal and appeal to individual audiences. With these restrictions in mind, generating superior content that impacts the target demographics and workforce in just the right way is easy with the right kinds of strategizing on board.