August 9, 2013


Video communication more popular than ever among corporate CIOs

As the usage of┬ávideo tools continues to grow, much of what’s pulling this trend along is the enhanced presence of younger personnel. More incoming employees are part of the rising generation of people accustomed to working with digital infrastructure and mobile solutions. These individuals take their life experiences with them beyond the classroom and into the working world, finding ways of integrating innovative technologies into their everyday lives.

The presence of video communication resources is rising in the consumer world, and as young people come to expect recordings as a main part of their online interactions, they understand that these tools are a more effective way of talking to their peers. By working these resources into everyday activities, it’s easy for these options to become seamless elements of these spheres. Creating corporate assets that are familiar to a growing percentage of personnel ensures that these tools will be adopted by as many people in the business as possible.

Youthful impulses
According to Tech Week, this transition to enterprise video solutions has been largely facilitated by younger people in leadership positions. The source wrote that a survey by a major communications organization showed that people under 35 are the primary instigators of these changes. Study results found that almost two-thirds of individuals in this age group plan to add more video communication assets to their corporate arrays in the next decade. Of these individuals, almost 90 percent of CIOs and other young executives believed that recorded elements are beneficial and increasingly important to business functions.

“Today’s leaders are often tech enthusiasts,” said collaboration technology specialist Rowan Trollope. “Tomorrow’s leaders are increasingly tech-dependent, and video is no exception to the rule. The next generation of leaders is realizing that using video makes them more productive, helps companies reduce costs and even plays a role in attracting the best talent available. They understand why video can be better than being there.”

Corporate communication improvement
The addition of these tools is helping businesses increase their incomes and add more assets to their corporate offerings. Giving employees superior outlets for understanding complex matters, transferring important information to various parts of the firm and ensuring positive relationships among all levels of the company are feats best managed through recorded messages. These resources promote enhanced collaboration capabilities, providing workforce the opportunity to network seamlessly with other departments and make certain that misunderstandings are limited.

CIO Today stated that next-generation leaders are in line to revolutionize the way that companies conduct regular operations. That’s because these individuals recognize the significant improvements video communication can have on various corporate systems. The source wrote that more than one-fifth of people involved in a Salesforce study said they prefer recording methods for intricate tasks like overseas data sharing and translation needs, as well as total insight sharing.

On top of that, Tech Week noted that video communication assets are easy to use. Individuals who are already aware of how recordings work and what they’re good for will quickly get used to corporate offerings in this vein, but even people without knowledge of how such systems function can quickly be taught to make best use of these essential utilities. What’s more, the availability of such resources in desktop, laptop, cloud and mobile arenas makes this accessible and flexible technology. More than half of all businesses already put these tools to use in some non-face-to-face capacity in order to bridge otherwise-detrimental communication gaps.

Breaking down barriers
Even when only dealing with people who all speak the same language, video tools help break down barriers in communication channels that aren’t otherwise available in some organizations. For instance, not every employee has access to the CIO or top managers. It’s still important for people to see and hear these leaders so that they know what is expected of them and that the company is going in the right direction. Making a personal connection with the heads of an organization also helps increase retention and engagement, as these video delivery tools show that CEOs and others at the head of the organization are interested in reaching out to lower-level personnel.

Getting all of┬áthese benefits through video communication is easy to experience. Whether it’s transmitting quarterly updates, building better rapport with staff members or increasing availability of essential training messages, recordings offer return on investment and decreased miscommunication. Young CIOs and CEOs are more familiar with the positive aspects of these assets because they make more use of them in their private lives than senior personnel. As time passes and greater numbers of video-savvy leaders enter the corporate sphere, the presence of video tools is projected to increase in kind to new leaders with video prowess.