March 11, 2014


Video communication may need new boosts

As the world of connected communication continues to grow, companies are on the lookout for new and improved ways of getting their messages across. In many cases, this means ensuring that the channels of interaction are open and accessible. Video communication helps boost the signal for standard business engagement, but it may not be that these resources are always offering the best engagement possible. Organizations should be careful to verify that their interactive channels are functioning properly so that they can intercept any potential issues before they can negatively impact operations.

Identifying problems
As LazyGamer pointed out, there are instances where even enterprise video communication systems can sometimes fail to meet the expectations of the companies that put them into play. The source pointed to a recent video game release as a prime example of a company going awry with its video for business due to a lack of checking the networks in direct association with facilitating these kinds of engagement.

The source pointed out Grand Theft Auto Online, a title that facilitates full video communication for the first time through gaming outlets. The game does this by allowing players to call one another using in-game phones, but these systems provide a means of leaving information through the use of recorded audio and visual outlets. This can result in direct assistance to a single teammate or the game in general.

The problem is, not all of these messages are effectively monitored and curated by enterprise video platforms. The end result is a lot of content that serves no purpose or is directly in opposition to why the game’s progenitor, Rockstar, enacted the service in the first place.

This consumer example is one that’s more common in business environments than some executives may think. When deploying an enterprise video platform, it’s easy for businesses to think that their overall first-look shows the proper specifications and management settings to make it above reproach. However, when personnel aren’t properly maintaining these systems, it’s difficult for corporations to ensure that their corporate content is being managed and overseen in an appropriate fashion.

Expanding audiences
There are an increasing number of sectors making use of enterprise video communication, and a growing percentage of public-facing interactions are centering on these outlets in order to make the most of their customer service and employee engagement.

By determining the best uses for these resources, it’s a simple matter for corporations to find opportunities to boost their return on investment. The only issue is, if these resources aren’t being overlooked and monitored appropriately, it could cause significant concerns for businesses that want to make best-use but have no actionable means of doing so.

According to The Guardian, there are a huge variety of benefits to properly enacting video communication, so it’s essential that corporations take the right steps to initiate and utilize enterprise video for business in the public sector.

The Guardian reported that video communication is an ideal asset for a number of reasons. The main ones include:

  • engaging younger audiences
  • promoting remote workforce
  • increasing social endeavors
  • boosting brand visibility and corporate culture
  • generating more collaborative outlets
  • saving money on transit and communication

Achieving these outcomes isn’t as simple as putting an enterprise video portal into play in the business landscape. It requires that IT professionals, marketing specialists and the people these deployments will target are all properly represented in the implementation process. It also demands that firms continue to monitor these systems once they’re put into play in order to generate the most profitable and positive outcomes.