November 22, 2013


Video communication making increasing inroads in health care

Reaching out to different parts of the health care community is difficult for many firms and individuals, as these parties are often integrated in different sectors within the overall medical infrastructure. It’s hard to get various practitioners all on the same page regarding a specific patient, a new pharmaceutical breakthrough or updates in HIPAA compliance and document handling. Finding bridges between all of these various elements requires that businesses make use of solutions that promote more facetime and better avenues of interaction through video communication assets.

Increased relativity
Creating a recorded message for a different practitioner is one way that firms are promoting more crosstalk within their operations. Such initiatives allow for better interactions and heightened understanding of different business functions, patient concerns and changes to medical practices. These kinds of correspondence are also seeing easier movement across organizational lines thanks to enterprise cloud networks, which promote better throughput, greater accessibility and the option to integrate other kinds of communication into the mix. When there are better avenues of interaction for providers, patients may see better comprehensive care, faster turnaround for their inquiries and a higher standard of palliative care than currently exists.

What’s more, the presence of video communication tools is prevalent in homes across the country, as well as increasingly in medical establishments. The Computer Business Review stated that a recent Polycom survey showed that video assets carry a strong presence in the enterprise realm as well as in private settings. Findings indicated that over 80 percent of respondents have interacted with video communication tools in the privacy of their own homes. This level of familiarity and availability makes it easier for doctors to gain access to patients no matter where they are, as well as providing people with an easy means of connecting with their providers in a rapid way.

Growing audiences
The source pointed out that more than three-fourths of individuals currently use enterprise video solutions in their workplaces as well. That means that there is a great potential for linking health care establishments themselves, allowing doctors, nurses, surgeons and other professionals to interact directly and share knowledge. It also opens up new doorways for researchers and students to watch how practitioners perform, creating opportunities to learn and improve both current medical science and the individuals that administer it.

In addition to those using video from home or the office, there are also an increasing volume of individuals making use of mobile connectivity. Providing enterprise video streaming through portable devices like smartphones and tablets can further assist medical practitioners in enhancing their collaborative networks, reaching a broader spectrum of patients and increasing visibility of new practices in the medical field. Polycom’s study showed that more than one-third of participants were already using video in this way, while corporate entities stated that they intended to increase the presence of video in the workplace within the next year by just over 50 percent.

Elevated thinking
The ability to gain access to enterprise video solutions is growing, with more consumer options functioning at a level similar to that of business tools. By helping these two systems network over cloud and mobile systems, the art of medical science could see substantial improvement over the next few years.

The Wall Street Journal wrote that some practitioners are already pursuing this path. The source stated that the American Psychiatric Association Institute on Psychiatric Services held its annual review meeting, which the organization recorded and made public to practitioners and private parties alike. This video series features a wide array of breakthrough psychiatric initiatives and revelations, assets that could help current providers better understand their patients and help them make better decisions on how to administer care.

The Journal reported that there would be a number of videos released on how to handle these changes in the mental health care field. Each individual recording is available online for free, offering psychiatric doctors the opportunity to catch up on what thought leaders in their respective fields are currently studying in regards to this profession. These recorded deployments target ideas that promote better insight into fields like training, risk management and patient outreach, allowing for more communication and crowdsourcing on how to solve problems in all of these fields.

Enterprise video solutions like these are see much greater facilitation and implementation thanks to the amount of availability that modern networks grant them. At the same time, finding industries that could benefit most from the addition of recorded interactions and targeting these links has helped boost the presence and prevalence of open thought throughout different sectors. As the capabilities of these resources continues to grow, businesses of all kinds could see their network options and industry standards evolving in ways similar to the health care field.