October 7, 2013


Video communication makes learning safer and more entertaining

Coming up with quality video communication is an essential part of presenting positive corporate messages. Recordings put forth a certain level of understanding for all viewers and foster better comprehension of various business functions, cultural ideas and branding initiatives. The release of new video tools helps keep staff members up to date with relevant ideas and allows organizations to cultivate staff development, pushing people toward higher goals and greater levels of confidence and prowess.

Creating compelling content
To that end, enterprise video solutions that focus on training and education are the ideal options for a growing number of firms. These assets allow companies to deploy and assign video communications that are pertinent to each individual's career track and ongoing personal improvement. What's more, entities don't have to invest in dedicated training sessions for one or two people at a time. Video training lets one person experience the same lesson as every employee that came before them, or can be used to disseminate uniform messages to hundreds of staff members at the same time.

Of course, simply having the idea to share video communication and education is one thing. Creating compelling messages is something entirely separate. If businesses want to ensure that their video investments are well spent, they must target content that is engaging. By making recordings more entertaining, it's likely that adoption will be more thorough and viewers will retain more of the information these messages deliver.

Honing in on audience
As The Week stated, it's important that firms think outside the box in terms of their enterprise video solutions. Instead of sticking to basic formats, like Powerpoint-like layouts and simplistic narration style, companies that want their employees to really get the most of their video options must make certain that they create dynamic, engaging content. The source pointed toward a few organizations that have stood out from the crowd in terms of training and educational deployments over the last few decades, some more than 20 years old that still remain pertinent and powerful today. These recordings show how useful a video communication can be.

One of the most unique is an educational spot on how to properly use a grill. This video, created and distributed by Wendy's Restaurants, takes on an interesting turn as the content switches between corporate message and cultural rap references. This is an extreme example meant to appeal to the firm's target audience and key employee demographics, but it shows that the organization was and remains keyed in to its target audiences. While such a deployment might not be received as well at a Fortune 500 company or in a more corporate environment, this video's singing meat patties and unusual flares make it a memorable and engaging experience that most Wendy's personnel are sure to remember.

Even in this instance, while the message may seem funny and whimsical on the surface, this video communication serves to educate and inform personnel with general messages that all of them can use. By delivering these insights in such an engaging way, staff members may not even realize they are gaining vital information that will help them succeed and keep them safe on the job.

Creating safer work environments
Occupational hazards are a major concern for many organizations, be these dangers are couched in variety of different environments and may present themselves in a number of diverse ways. Safety is essential for better serving customers and protecting employees as well, so taking time to engage and educate staff is essential to ongoing operations across the board. In Maine, this principle is especially pertinent in live-fire training sessions and similar activities for soldiers at one shooting range.

The Augusta Chronicle reported that military personnel are being trained in how to shoot and react to dangerous situations without ever picking up a real gun. That's because video communication assets are being utilized at Fort Gordon. The source indicated that trainees are given compressed-air powered mock firearms and presented with recorded images and scenarios, allowing them to see and hear what it might feel like to be in a live fire situation without engaging in such dangerous activities. Immersive and realistic experiences like these help personnel prepare themselves for the shock and fear that often impacts soldiers when they first enter combat, making them more capable of managing their responses.

Producing useful and compelling enterprise video solutions is easy for organizations once they understand the goals they want to achieve with these deployments. Having a grasp of the target audience is also vital for receiving ultimate engagement and the best takeaways from these training opportunities. Be sure to focus on overall tone and presentation as well as content when considering new video options for career development purposes.