December 4, 2013


Video communication helps businesses bridge social bonds

Creating a cohesive corporate environment allows businesses to ensure that all of their staff members are feeling engaged, appreciated and productive. In many instances, these kinds of initiatives are underwhelming in terms of how businesses actually facilitate these outcomes, as there are few devices or procedures in place to ensure such results are being reached. Generating the right kind of results requires that corporations acquire and deploy t  analytic, monitoring and communication tools to meet these ends.

Video assets are rising to fill these gaps. The social needs of businesses are increasingly more complex and difficult to maintain thanks to the ongoing spread of physical offices into a global, remote business infrastructure. That means that there are often no instances in which personnel, even those on the same level, will get a chance to see or speak to one another face-to-face. In these kinds of circumstances, bridging interaction gaps between upper management and front-line employees is even more difficult to engineer. Companies are in need of solutions that facilitate modern business activities and modes of operation without leaving staff members feeling isolated or their efforts immaterial.

Increasing bridging options
Video communication solutions help bridge that gap. The quality of recorded interactions increase the availability of networking opportunities for staff members of all kinds, thereby making it easier to spread consistent messages throughout every arm of the organization. These tools also enlist easily accessible assets that companies already employ, such as cloud infrastructure and mobile device portals. By adding on to established, accepted software resources, businesses can easily ensure adoption of new assets and create a cohesive social network throughout the company.

That’s because social interactions are a critical aspect of any successful business, as McGraw Hill pointed out. There is no such thing as a corporation that can achieve its ultimate level of success without tapping into social constructs, personal ideas and collaborative endeavors. Each person in the company has a unique vision and perspective that must be handled as individually valuable by their employers, as these thoughts are the basis of innovation that can change the entire establishment for the better.

Simultaneously, video communication facilitates and promotes personal interactions, elements that are lost especially in remote work environments. These recordings are necessary for creating a sense of community, promoting social connections and ensuring that all staff members feel appreciated and engaged. Without these critical elements, it’s easy for firms to lose ground in terms of productivity and compliance. That’s because the overall potential of each person can be inflamed or quenched depending on how a business cultivates its personnel. Social interaction and regular engagement at all levels of the corporation are critical aspects of drawing out the best in every person.

Changing the way that enterprises interact with their staff can create positive momentum toward better engagement and social change. As the report pointed out, companies should reward and acknowledge success, but they also need to keep an ongoing eye on how each individual member of the workforce is acting to ensure that positive momentum remains the norm. If companies notice that their staff are slipping, they can try to offer more training through video communication or increase the presence of collaborative tools to produce better employee outcomes.

Building connected bridges
Social collaboration is making a huge impact on how companies do business. Video communication is helping to spur that movement, and as IT World Canada reported, corporations are taking note of the power of these kinds of tools. The source indicated that businesses are granting staff members more bring-your-own-device tools permission to enter the workplace to facilitate ongoing connectivity, and yet more are producing online web series and other video communication tools that encourage recorded interactions.

Business leaders of all kinds have begun to acknowledge that their enterprise video solutions can encourage a range of collaborative and continuity benefits to which other corporate interaction tools can’t compete. Written text, images and even other kinds of interactive media don’t pose as much of a positive benefit as recorded messages that present visual representations of other employees and experts that can more easily relate essential content.

The presence of video tools in the workplace could increase significantly over time as more organizations find that their business models are expanding and remote connectivity is on the rise. With these ideas in mind, the demand for connectivity and better interaction in the corporate world is on the rise, making video communication tool even more vital than ever. Presenting more interactive opportunities and eliminating connectivity gaps is easiest with social media options and recorded enterprise video solutions.