July 25, 2013


Video communication gets message across more easily

When it comes to creating a compelling way to impart vital information, businesses may struggle to determine the best way to handle these messages. New usage guidelines, security protocols and debuting products and services requires a large amount of data be handed to personnel in a comprehensive fashion. While sending staff members large PDF documents or huge email attachments offer the thoroughness of insight necessary to get the total picture to every person, these methods are not as effective as sending personnel video for business recordings.

Video connectivity options
As the Sacramento Business Journal wrote, making a short video can offer up the same insight and essential data as a long email message. These video communication tools allow for careful planning and information management going into the creation process, ensuring all the necessary points are covered and that staff are getting the most from these tools. Such recordings also cut out extraneous information, help target sales points and make sure that everyone in the organization understands important facts in just 15 to 30 seconds in some cases.

The source also pointed out that the best videos don’t rely on fancy graphics or expensive equipment. The best way to ensure that people get the whole message and don’t get confused or distracted along the way is to put important data out front from the start and make a genuine connection with the audience. Plenty of eye contact, smiles and open body language in a video makes viewers more easily engaged and producers better listening and understanding of the information people are seeing. As the source stated, personnel don’t want to watch talking heads, or people dressed up to look like staff members and other kinds of models. Using staff members and leaders higher up in the chain of command who basic employees may not get to interact with generally will help instill more of a personal connection with those at various levels of the organization.

Empowering personnel in the workplace
Sacramento Business Journal added that video communication should focus on ways of helping staff members think on their feet and make organic decisions. Video for business functions by giving personnel the vital information they need in order to make important choices without having to refer to managers or waiting for administrative responses. Giving employees the insight needed to make these decisions correctly and promptly will help them feel empowered and ensure smoother operations for the entire organization.

As Online Video reported, companies also benefit from video communication by gaining unified corporate messages. Providing enterprise video content ensures that all staff, be they new hires or veteran employees, have the same information and make decisions in similar ways to one another. Such consistency in corporate message is vital in customer-facing operations, as well as internal procedures that require adherence to strict security and safety protocols. Reducing confusion in the workplace will also make for a more harmonious environment, boosting interpersonal communication and better collaboration.

As video tools become more proliferate and easy to use, companies will find the varied ways in which these deployments can help unify corporate message and unite staff members. Combining the best of corporate communication in video format with employee engagement creates a system that can provide significant returns on investments in a variety of capacities. At the same time that video resources create a widespread, singular experience for the whole organization, the fact that they present a human element also lets them make personal connections with staff at all levels of the business. Creating a more harmonious workplace is easy with video for business assets.