October 20, 2014


Video communication driving education at work and school.

The need for better education and training in both professional and educational spheres has created a demand for new and alternative business options. Video communication is providing the answer to those needs, generating always-on content that can bridge any gap and be applicable in a variety of learning situations.

For instance, a company can easily create an onboarding video for new hires and use it on current incoming personnel. The same recording is viable for as long as the message remains pertinent, which can sometimes be for years at a time.

Yet the educational and e-learning environments aim to spread more than just welcome messages – they’re designed to increase knowledge and skill among target audiences, making them an even more valuable business asset. As Michigan live stated, there are a variety of ways that these tools can be put to use, further boosting their worth to corporations. Some of the top implementation methods include:

  • Remote learning, which is great for telecommuters
  • Mobile learning, ideal for training on the go
  • Internet-assisted learning, a good way to boost knowledge availability

Each of these options presents a means of sharing critical content with clients, employees or students when and where they’re needed. As the source noted, the increasing availability of superior network speeds and lower latency is helping to make these various resources more popular among companies of all kinds.

Identifying impacts
Part of what’s allowing e-learning and education to benefit so heavily is the fact that government subsidies continue to bolster infrastructure and add money to institutions’ efforts. This helps schools generate even greater connectivity through video communication, as it permits students, faculty and staff to all easily manipulate and interact with recorded content. What’s more, the teaching methods they allow personnel to invoke makes these messages more dynamic and interesting, thereby increasing viewer interest and allowing companies to increase their return on investment for this technology.

Education Dive stated that keeping people engaged with content is easy, so long as firms think about the process the right way. Entertainment and education can be one and the same when implemented correctly, creating clips and video for business that incorporate energetic speakers and interesting subject matter.

Addressing opportunities
Even topics that might have been boring in a traditional learning environment can benefit from being cut into smaller, more digestible chunks through the recording process. That way, people can work through complex or disinteresting, yet still essential, information without missing out on any of the important parts.

“With the right algorithms, we can link together valuable video content across the web, guiding learners down the rabbit holes of deep knowledge,” video communication expert Jonas Jonsson told the source. “And combined with the right social web platform, we can connect a broad landscape of informed people and ideas. Imagine if people felt that news was no longer just a spectator sport, but a platform to create ripples in the world.”

Making a deep and lasting impact on video viewers is an ideal outcome for companies, and it’s one that’s increasingly easy to achieve. All it requires is understanding what e-learning and remote education are really capable of doing – increasing the scope of corporate knowledge by extending reach and uniting personnel across enterprise lines.

Extending operational extent
PC Tech stated that by creating a resource for learning that’s available to everyone at any time or any place they want, workforce can become empowered and engaged with business messages far more easily. The ease of content generation, manipulation and sharing has made it possible for anyone with the right permissions or simply interest in a topic to seek out greater insights regarding these ideas.

Such inquisitiveness allows employees to improve their skills and gain greater mastery of difficult technology, infrastructure, security or customer situations. That in turn can help improve performance and productivity, thereby generating more revenue and better customer responsiveness, the source detailed. Why, then, would companies want to miss out on such a powerful and ubiquitous product?

Lesson learned
Nowadays, there’s an increasing opportunity for businesses to encourage their workforce to learn and become better, just by offering them the in-house tools needed to do so. As Education Drive pointed out though, it’s up to companies to make these services engaging, useful and accessible to their employees. The same goes for the educational world at large.

It may be that not all companies can see the financial and engagement benefits that this software has to offer. In school settings, there could be affordability or technology issues to content with. At the end of the day though, it’s important for these organizations to understand that video communication is reshaping the way many people think about education. The opportunities extended to pupils in all environments makes it much easier to locate skilled workforce, or even to generate it within a firm.