November 11, 2013

Article

Video communication continues to see greater enterprise presence

Organizations are trying to keep up with the changing faces of technology, interaction, business systems and connectivity resources. These assets are popping up in corporate environments both inside the business world and among consumer audiences, making these new deployments and corporate technologies far more useful and flexible for enterprise endeavors. In many cases, companies could increase their productivity and public visibility just by adding more data and interaction opportunities, such as video communication.

There are plenty of ways that these kinds of resources are already coming into play, providing new bridges for corporate interaction that allow firms to ensure that they are reaching the broadest target audience without fear of mixed messages. Unlike traditional networking tools, the power of enterprise video communication lies in the fact that it allows businesses to speak in a visual manner to the people these messages are meant to be delivered. By coupling a physical representation with audio feedback, people are able to gain more from these interactions than simply reading text or email correspondence.

Building better bonds
Forging a visual link to a corporate entity or business representative ensures that clientele and employees alike have a stronger bond with certain organizations. That’s because it’s far easier for individuals to build cognitive links between positive experiences and actual interactions than simply relying on solutions that lack human elements. Even though the visual aspects are limited to recordings and enterprise streaming media, it’s much easier for organizations to ensure the quality and responsiveness of certain messages and target viewers by offering people a resource that grants them more visual input.

This has been critical in customer service and consumer-driven industries, as well as among organizations that need to foster stronger relationships with their staff members and business clientele. In many cases, the lack of concise interaction among corporate leaders and their lower-level personnel can cause significant communication issues. In other instances, the lack of positive feedback in a visual sense from an enterprise recording can endanger engagement of staff or shoppers. It’s therefore vital for companies to ensure that they are creating a strong, positive message with video communication that allows these entities to overcome physical and interaction gaps associated with remote networking or high-volume-transaction markets.

Money where their mouth is
As FinExtra reported, these have been among the top reasons why the banking and finance sectors are doing more to integrate video communication into their corporate environments and relationship packages. In many cases, it is difficult for these kinds of money-driven firms to establish presences free from bias based on the potential perceptions that businesses in this sector may encounter.

Video communication tools are set to make a much more substantial impact on the overall banking and finance sector as powerful assets for reducing time that each patron has to spend at a branch, as well as expediting training and educational endeavors. The source indicated that there are more technology resources available today that assist with creation, delivery and curation of these messages in ways that help businesses ensure that they are properly engaging every individual. This includes branching out to cloud storage and enterprise streaming portals, adding mobile deployments to corporate offerings and ensuring that there are new and exciting opportunities for future tech integrations as new resources roll out.

All new worlds
Video communication assets are also finding all new ways of getting to consumer audiences, as the source noted. Whether these target individuals are in the public sector or internal personnel, there are plenty of options for organizations looking to increase their sales process and ensure that they have the right tools in place to meet current demand. As the landscape continues to change in terms of how personnel and clientele interact with corporations, so too must enterprise video communication continue to evolve.

These recorded tools are seeing continuous new application to industries and business sectors that previously never saw a use or the option to add these assets to their repertoires in any meaningful way. The rise of better connected systems, more mobile and cloud availability and the option for entities to take advantage of always-on infrastructure has allowed organizations to vastly increase their opportunities.

This has been the case for a growing number of call centers and phone-based organizations. No Jitter stated that there are an increasing amount of software and technology vendors all looking for better ways to add video communication to theirĀ current architecture. This has allowed for face-to-face interaction with telephone representatives and even greater levels of clarity in communication with business insights. By placing personnel in a capacity to interact with video options to heighten their transparency and business options, it’s easier than ever for companies to enhance their organizational compliance and connectivity in ways that promote the best kinds of interaction among different parts of or target audiences for a business.