July 23, 2014


Video communication continues to increase in value

The need or fluid, engaging communication remains of critical importance to the enterprise operational landscape. Without these kinds of tools, employees may lose interest in their jobs, suffer with their performances or just generally present a poor face for the organization in question.

So how are companies supposed to overcome communication gaps?

The answer lies in finding a cross between face-to-face interactions and long-lasting messages that can be delivered again and again. It also demands access to assistance whenever needed, as well as integrated technology options and personalized planning around these engagements.

In short, it requires video for business.

Seeing the value
Flexibility and fluidity are among the greatest capabilities offered by video communication. These two aspects bridge traditional gaps like time, place and money that often sabotage meetings, defuse the effectiveness of training or get in the way of delivering the best customer service. What’s more, enterprise video solutions are increasingly portable and accessible in other ways, making them well worth the investment.

For companies that don’t agree with that assessment, it might be wise to consult some of the recent value reviews and forecasts of major marketing and research organizations. For instance, Research and Markets just released its Virtual Video Value Chain 2014-2017 report, highlighting how important new options are becoming to businesses and how well recorded assets facilitate these goals.

The overall impression of the report is that the net worth of enterprise video solutions are looking to improve by more than 42 percent in the U.S. between now and 2017. Worldwide, that figure will be nearly 36 percent, with advanced technology options fueling the need for these kinds of enterprise assets.

Some of the most compelling include:

  • More integrated services
  • Program and inventory management for content
  • Multi-screen experiences
  • Enhanced personal tech options
  • More attention to business intelligence and analytics
  • Adding vendor value
  • Increasing processing and encoding capabilities
  • Stressing content discovery

More Integration
The key to increased efficiency in the video communication and overall business world is honing in on opportunities to combine operations and gain greater fluidity to everyday operations. This is much of what’s pushing recorded content to the next level in the enterprise landscape. As the Research and Markets report showed, businesses want to know more about clients, consumers and personnel while also offering them the tools these individuals desire. The solution is a system that can acknowledge needs, engage with audiences and anticipate demands.

The thing is, no two corporate scenarios are the same, and personnel have all kinds of portable, in-house and at-home devices that they might want to use in tandem to corporate options. Enterprise video platforms, portals and other kinds of software need to be as flexible and integrated as possible. That way, it’s much easier for all employees to meet their own needs and generate better business results.

Delivering opportunities
The key to finding the best options for enterprise deployments regarding video communication is reliant on the ability to meet expectations or a diverse population of personnel and private consumers. Whether that means creating a service that can meet any mobile device setting or enhancing fluidity in streaming media, there are many ways to boost the output and generate positive results for users of all kinds.

In order to keep up with all the kinds of technology that people are using these days, as well as what they’re likely to get a hold of in the next few years, it’s important for video communication to be ready for such changes. In addition to just having a compelling message, great delivery and a memorable call to action, recordings will also need to be available in increasingly more effective, intuitive and available enterprise video platforms.

Finding new value
On top of what recorded assets can already do and offer, there also needs to be room for improvement. That’s because technology isn’t going to stand still or make allowances for corporations that want to keep using older kinds of interactivity and engagement strategies. As a report from Markets and Markets showed, businesses need to be thinking years ahead not just in how to reach new dynamic benchmarks, but also just to keep up with evolving trends.

According to the report, “Enterprise Video Market by Delivery Modes,” the period 2014 to 2019 will see substantial growth in terms of dedicated delivery in traditional settings and portable environments. The pressure to meet shifting workplace demands will push companies to develop video communication for:

  • Application assets
  • Mobile resources
  • Cloud computing
  • Internet access
  • Integrated business environments
  • Analytic and intelligence applications
  • Dedicated platforms
  • Video portals
  • Streaming media outlets
  • Social solutions

These forecasts are all based on what’s likely to take place in the next five years, but there’s a chance for more meaningful and dynamic growth. If such a situation were to occur, the need for video communication could become even more valuable. It’s up to business leaders to ensure that their IT, workforce and PR assets are prepared for this dynamic new enterprise environment.