December 12, 2013


Video communication bridging traditional gaps in interaction

Businesses have always encountered problems with pairing people to the services they most need. Often this disparity is caused by distance, financial concerns or other matters that hinder the fluidity or ability of professionals to connect with clientele. The solutions in years past may not have met the mark for comprehensive care, especially in the service and health care fields, but there haven't previously been a great variety of ways for companies to overcome these obstacles.

Now the emergence of affordable, flexible video communication integration and hosted portal technology is allowing providers to reach out to customers in more meaningful ways. At the same time, network availability has played a crucial role in bridging these gaps, creating opportunities for firms to actually interact with the people that need them without the risks of latency or throughput errors. The resulting environments allow individuals to interact with health care information and gain medical insights without having to travel long distances to meet with doctors or clinicians.

Emerging relationship levels
This is changing the way that businesses of all kinds handle their interactions as well, Hit Consultant stated. The rise of video communication has marked an era in corporate connectivity that harkens to an always-on infrastructure of constantly-interacting individuals from all walks of life. Such a means of networking makes for better total oversight in how each case is handled, generates more feedback from clients about quality of care and allows for more proactive measures to be taken while engaging customers.

According to the source, a study by Intel found that mobile technology is also helping deliver health care information and essential medical insights to people all over the world. Video communication tools and enhanced enterprise video portals make for always-on messages that can help users understand their symptoms, treat cuts, handle allergic reactions or provide comfort for those suffering from a variety of ailments. What's more, creating and sending video has been easier for introductory users to grasp, thereby allowing the public to interact with medical providers by generating their own video content and sending it through dedicated institutional portals that facilitate movement of larger media for those specific accounts.

On top of that, about half of all study respondents indicated they would trust a video recording to deliver their diagnoses, speeding up treatment times and reducing health care costs across the board. Remote connectivity is supported by almost three-fourths of all study participants, with over 40 percent agreeing that they would also be in favor of taking a more active hand in monitoring and administering their own medical treatments.

New levels of learning
There's also a chance that adding video communication and integrated digital health care experiences to the roster of possible diagnostic opportunities could assist with ongoing research projects. Hit Consultant noted that the Intel data showed people are willing to share their personal health facts anonymously, thereby generating a wealth of valuable insights for research and trend mapping. In addition, lab tests and monitoring results were also among the information people were willing to disseminate, especially among older age groups.

Improving interactivity lines
Video communication is helping to enable this business sector in a much more meaningful way. TechTarget's Katherine Finnell talked to communications expert Davide Pertamala about how video options and how these technologies helping to revolutionize the way companies interact with one another, their staff and their clients, creating more viable options for everyday engagement and better options for building relationships on all levels.

The presence of new communication lines, dedicated portals and always-on management options is helping medical institutions and other industries bridge traditional connectivity gaps. By making real-time notifications, enhanced customer service and better urgency indicators available to corporate enterprises, there are more chances for doctors and clinicians to provide rapid responses to those in need. What's more, it's easier to collect data about various patients and generate analytics based on this feedback thanks to open sharing and integration of various modern systems.

These kinds of channels have been around for a long time, but as Pertamala pointed out, they haven't been as rapid or widespread as they are today. Modern resources include email alerts, video update alarms and a variety of voice and image-related feedback that helps health care professionals and those in other industries increase their integration and communication efficiency. The total effect, he stated, is a more interactive field of clients and corporations.

Generating more engagement opportunities, increasing oversight and generating new insights are all among the top benefits to be earned through video communication usage. Companies of all kinds can boost their presence with customers while giving employees more data for analytics and proactive responses, thereby forging stronger relationships with their target audiences. In the end, both customers and companies benefit from the addition of video communication tools.