July 27, 2012


Video can play role in employee recruitment, retention

By Rob Nunes – VP of Marketing

The current job market is competitive for job seekers, but it also is one that many companies are having a difficult time navigating. Many experts agree that companies are struggling almost as much to find the right workers as people are to find jobs. As a result, recruitment has become an important function for businesses. At the same time, retaining valuable workers is similarly critical, as replacing them can be extremely difficult.

Because of these factors, companies have to develop effective strategies that will help make their operations more attractive to job seekers and keep workers around. Engaging individuals in their jobs, making them feel valuable and empowering them to become better and even more valuable is one of the best ways to accomplish this. It creates a sense of personal freedom within the broad corporate landscape and can also help workers better balance their work and life by being more productive and happier while they are in the office.

An enterprise video strategy is central to success in such employee engagement and empowerment efforts. An effective video plan engages workers by helping them better connect with the activities they perform on a day-to-day basis. Through live streaming events with executives, content detailing what different departments do and training modules, videos can help workers better understand and follow best practices.

At the same time, a video strategy that allows for a significant amount of employee-generated content can also empower workers. By enabling employees to create their own videos, companies show them trust while also making them feel like their work is valuable. Furthermore, user-created content fuels engagement by allowing workers to connect in a more meaningful way.

Creating this culture built around video can make employees happier with their jobs, which also makes the company look like a more attractive place to work, helping with recruitment.

However, finding success with such robust video plans is dependent on having the supporting technology in the background. While some traditional network solutions can help with video content delivery, businesses generally benefit the most by implementing video-specific solutions. Such solutions as multicasting, peer-assisted video software or an enterprise content delivery network can help deliver video effectively, ensuring operational goals are achieved by using the technology.