June 6, 2012


Video can help expand training initiatives

By Rob Nunes – VP of Marketing

In most businesses, employees spend their first day signing paperwork, getting used to their surroundings and completing basic training tasks. Then anywhere from a few days to a few weeks can be devoted to completing that training. During that time, managers often have to spend a lot of time looking over the worker’s shoulder, ensuring that tasks are completed properly and the right information is given to the worker. While some of this oversight will always be necessary, enterprise video solutions can help organizations use time more effectively during initial training periods and expand worker education throughout an individual’s time with a company.

Video can, essentially, supplement some managerial oversight during training. While there will always be a need for some face-to-face interaction, welcome films, educational content and tutorials can provide new workers with much of the information they need to know and give them step-by-step instructions on how to complete their tasks. Managers can make these videos once and use them to train multiple employees. Getting new employees used to the work environment will not have to dominate another worker’s day.

But video can also provide training beyond that initial orientation period. Many companies leave their workers to figure things out on their own after they have become used to new position. This can work for many processes, but employees can be better engaged in their work if they are periodically reminded of best practices, exposed to new ways to get the job done or given tips to help them improve productivity. While email and official reviews can help with this, reviews are time consuming and emails can easily be read and then forgotten about. Video, on the other hand, is engaging, allowing companies to expand their training capabilities by reaching out to employees throughout their tenure.

When considering video as a training and education tool, organizations also have to understand the impact the content will have on their networks. If video performance is not good, or if delivering video gets in the way of other data use on the network, the technology could be ignored by workers. As a result, organizations cannot simply create the content and expect it to revolutionize how they educate their workers. Instead, they have to support the initial deployment by monitoring the network and making strategic upgrades to ensure content is delivered consistently.