June 14, 2012


Video can break down problematic organizational barriers

By Kevin Crayton – VP of Product Management

Many businesses run an extremely tight, compartmentalized operation. Different departments are well structured, separated and rarely work together in such systems. While this model worked well in the past, emerging technologies, economic conditions and operational processes are creating a scenario in which more internal collaboration and cross-team efforts are needed. However, it is often difficult to break down years of operational habits and remove the barriers that exist between departments and even inter-departmental teams. Employing an enterprise video platform can help streamline the process of removing these walls.

The IT department is one area where the need to break down operational silos is increasingly necessary. In many IT groups, there are teams to handle server systems, teams for the network, for software, service delivery, security, the help desk and other areas of emphasis. In the past, managing each of these IT elements separately was not particularly difficult, but emerging technological trends have made the data center a more fluid concept in which diverse system types interact in a more meaningful way. Because of this, team silos in the IT department need to be broken down to help deal with more complex infrastructure setups.

For example, it is not uncommon for networking and server teams to have to collaborate more closely in the data center. But many networking experts are not intimately aware of server systems, and the same goes for server experts trying to manage network equipment. Because of this, it is difficult for the teams to work well together because professionals essentially have to train each other each time a cross-team issue comes up – and nobody has time for that. This is where an enterprise video solution can break down the walls.

Each IT team can create basic instructional video about its various equipment and system setups, providing the basic knowledge of the configuration needed so that other teams can properly work with the hardware when working on their problems. This saves time that can easily be wasted trying to get members of separate teams together to meet and solve a problem, reducing technology issues and improving productivity. Such principles can be applied to almost any department within an organization, breaking down operational barriers and supporting innovative business processes. As a result, video can be an invaluable tool for organizations seeking better ways to get the job done.