February 6, 2013

Article

Video brings businesses full circle

By Rob Nunes – VP of Marketing

Streaming video for business provides a critical tool for internal content delivery and much more. As a enterprise tool, it enables faster delivery of training and project information, and allows professionals to work more effectively. Spending less time in meetings, in training or other aspects of operations that video can replace allows employees to focus on getting more work done, and effectively replaces meetings and other time-sinks that companies cannot do without.

As a meeting replacement solution, video has many uses. An important meeting can be streamed to every employee without renting a larger meeting hall via live webcasting, which also allows remote workers to “attend” from home. Additionally, rather than scheduling one-on-one meetings for project updates or for workers to explain workflow in person, the employee can record his or her findings and all the relevant content and delivery via video, spending less time in a one-on-one and more time actually doing his or her job.

On the other side of operations, it is easier for managers and executives to collect video files and view them at their leisure rather than spend their day in meetings that could be easily avoided. This allows them to focus on managing other areas of administration like marketing, advertising and more.

However, for any business to implement an enterprise video platform successfully there are several essential points that have to be considered. Can the company network infrastructure handle video content delivery? Is the office set up to conveniently record content? Is the network secure enough for video streaming? These questions will all have to be addressed to ensure all of the benefits of video are reached, and done so in a compliant, secure manner.

The best way for a business to address all of these concerns in an affordable way is by investing in a dedicated enterprise content delivery network. Delegating video traffic to a CDN ensures that the normal work network isn’t affected by video streaming, allowing employees to continue working as normal without experiencing lags or bandwidth bottlenecking. A CDN also ensures that video remains secure as it streams, keeping it separate for normal traffic and encrypting it via transfer. Combined, these benefits can ensure improved video deployment that achieves high quality results quickly.